A name, term, slogan, symbol, or design or a combination of these things, used to identify used to identify the product of one company and differentiate it from the competitors.

The first branding strategy is SUPPORT
- Brand strategies for a company's existing products or services may require slight changes
- Marketing department might redesign a package, try to communicate the values equation to a different target market, or change the advertising message.
- Very difficult to reposition the brand

"Just do it"

To position commodities and to increase the overall consumption to bentifit producers.

A short, catchy phrase that is always attached to the company's name and logo.

The second branding strategy is DEVELOPMENT
- Company will use one of its establish brands to create a similar product

False

Unbranded product
Sold in a commodity exchange where the price is set through bidding

How a company ensures that its product are seen as different from their competitors' products.

The third branding strategy is LICENSE
- Companies license their brand identification to other companies for a fee

True

Include the name of the manufacturing company in the brand name or as the name of the product

When two or more companies or products agree to support one another's brand in certain business ventures.

The fourth branding strategy is CO-BRAND
- Companies agree to support one another through business ventures to benefit one another

They have customers come up with hashtags and customizable products, etc.

Used to try to connect a product with positive attributes
Generally made-up words that are designed to be associative
Words don’t necessarily need to be spelled correctly in order to get the message across

A symbolic used on a brand's products.

The fifth branding strategy is AQUIRE
- When one company or business buys most if not all of another firm’s ownership stakes and takes control of it
- Disney buying LUCASFILM or Google buying YouTube

They can get more exposure and appeal to more customers giving them a one up on their competition.

To give a product it's own identity and make it stand out