| General Questions about CSR | Key Definitions | Business Cases | CSR on Screen |
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The main purpose of CSR is to ensure that companies operate in an ethical and responsible way, taking into account their impact on society, the environment, and the economy, not only focusing on profit.
What is the main purpose of Corporate Social Responsibility?
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Corporate Social Responsibility is the concept that companies are responsible for the social and environmental impacts of their activities and should act beyond legal requirements.
What is Corporate Social Responsibility?
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Uniqlo
The founder of this Japanese company, Tadashi Yanai, often repeats the philosophy "One Win, Nine Losses." He considers his greatest failure to be the 2001 attempt to enter the London market: the company opened 21 stores almost at once, but due to poor management and a lack of market knowledge, 16 of them were forced to close within two years.
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WALL·E
Which space cartoon shows what happens when the environment on Earth is completely ignored?
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CSR focuses on meeting the expectations of stakeholders, such as employees, customers, suppliers, communities, governments, and shareholders, rather than serving only shareholders.
How does CSR relate to stakeholders?
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ESG stands for Environmental, Social, and Governance. CSR is a broad concept about responsibility, while ESG is mainly used by investors to evaluate companies based on measurable sustainability criteria.
What does ESG stand for, and how is it different from CSR?
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IKEA
In 1956, an employee of this company, Gillis Lundgren, couldn’t fit a table into his car and, in a fit of frustration, removed its legs. This incident became the foundation for the "flat-pack" concept, which allowed the company to drastically reduce logistics and storage costs.
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The Hunger Games
In which multi-part film franchise do the government and business put profit and control above human life?
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CSR helps companies build trust, improve reputation, reduce risks, attract employees and customers, and ensure sustainable long-term growth.
Why is CSR considered important for long-term business success?
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A circular economy is an economic system aimed at minimizing waste and maximizing resource efficiency by reusing, recycling, and extending the life cycle of products.
What is a circular economy?
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Nestlé
In the 1970s, this food giant faced a massive global boycott. The company was accused of aggressively marketing baby formula in African countries. When infants began dying because mothers lacked clean water to mix the formula, the company’s representatives controversially blamed "uneducated mothers" for failing to follow hygiene standards, rather than addressing the lack of infrastructure.
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Avatar
In which science fiction film about another planet does a corporation extract resources without respecting the local inhabitants?
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Examples include reducing environmental pollution, improving labor conditions, supporting local communities, ethical sourcing, or investing in employee development.
Give two examples of CSR activities a company might implement.
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Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
What is meant by sustainable development?
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Unilever
In the early 2000s, this Anglo-Dutch conglomerate ran two marketing campaigns that fundamentally contradicted each other: the brand Dove promoted "Real Beauty" and positive self-image, while another of their brands—Axe (Lynx)—used advertisements that heavily relied on stereotypes and the sexual objectification of women.
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The founder
In which film about the creation of a famous restaurant chain does the business grow rapidly, but ethics and CSR take a back seat?
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No, CSR depends on the company’s size, industry, location, and stakeholders. Different companies face different social, environmental, and ethical challenges.
Is CSR the same for all companies? Why or why not?
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The 17 Sustainable Development Goals are global goals adopted by the United Nations to address major social, economic, and environmental challenges by 2030, such as poverty, inequality, climate change, and education.
What are the 17 Sustainable Development Goals?
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Coca-Cola
In 1985, this company made what is often called the "marketing blunder of the century" by changing its classic recipe to a sweeter version called "New ____." Consumers were so outraged that they flooded the headquarters with thousands of angry letters, forcing the company to bring back the original formula just 79 days later.
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Office romance (Служебный роман)
In which Soviet New Year's film about an office and a statistical agency is it shown how management style and attitude towards employees affect the atmosphere and efficiency of work? (Hint: strict boss, subordinates, working relationships)
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