Marketing Acronyms | Product | Culture | People | Marketing |
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What is ROMI?
This 4-letter acronym refers to the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.
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What is the company handbook?
No open flames is the only rule found in which Faithlife document?
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Who is Jon Bolin?
This person works on developing video content for Logos Cloud and shares a last name with this famous Queen of England and second wife to Henry VIII (1530)
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What is the CTA?
This 3-letter acronym instructs an audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
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Who is Cameron
This person leads a team of talented developers and whose first name means Crooked Nose in Scottish.
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What is CLV?
This 3-letter acronym is a prediction of the net profit attributed to the entire future relationship with a customer.
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Who is Caleb Cueva?
This Logos marketing professional works as a <<>> and whose last name means 'cave' in Spanish.
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What is SERP?
This 4-letter acronym describes the listing of results returned by a search engine in response to a keyword query.
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What is VALS?
This 4-letter acronym is a proprietary research methodology used for psychographic market segmentation.
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