Marketing Acronyms Product Culture People Marketing
100
What is ROMI?
This 4-letter acronym refers to the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.
100
What is the company handbook?
No open flames is the only rule found in which Faithlife document?
100
Who is Jon Bolin?
This person works on developing video content for Logos Cloud and shares a last name with this famous Queen of England and second wife to Henry VIII (1530)
200
What is the CTA?
This 3-letter acronym instructs an audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
200
Who is Cameron
This person leads a team of talented developers and whose first name means Crooked Nose in Scottish.
300
What is CLV?
This 3-letter acronym is a prediction of the net profit attributed to the entire future relationship with a customer.
300
Who is Caleb Cueva?
This Logos marketing professional works as a <<>> and whose last name means 'cave' in Spanish.
400
What is SERP?
This 4-letter acronym describes the listing of results returned by a search engine in response to a keyword query.
500
What is VALS?
This 4-letter acronym is a proprietary research methodology used for psychographic market segmentation.






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