Social Media Digital Marketing Jeopardy Jeopardy Template

Ads That Don't Overstep	Metrics	Social Media	Social Media Campaigns	Platforms
100 What is Trust, control, justification three factors that can increase the upside of targeted ads	100 What is social media reach? number of people who have seen any activity from your social media account	100 What is what the public shares digitally and verbally about a brand Earned Media	100 What is a target audience A group of people defined by certain demographics	100 What is Facebook company owns Instagram
200 What is revealing why personal data has been used to generate targeted ads justification in relation to mitigating backlash	200 What is the formula for ROI Profit / Total Investment x 100	200 What is a way to plan, organize and schedule all social media activities Content Calendar	200 What is the AIDA model Attention, Interest, Desire, Action	200 What is 18-29 age group that is most popular with Instagram
300 What is First-person sharing disclosing personal information directly	300 What measures how much it costs to reach 1,000 people CMP (cost per thousand)	300 What is any digital content that is produced and shared by end-users of an online service or website User-Generated Content	300 What is the first step in launching a social media marketing campaign? Establishing Goals	300 What is Facebook Zero the declining organic reach on Facebook for Facebook pages
400 What is the privacy paradox People don't always believe logically when it comes to privacy.	400 What is the percentage of your audience that has engaged with your content engagement rate	400 What is the planning, development, and management of social media content Content Strategy	400 What is a social media influencer someone who exerts his or her influence through social media	400 What is Facebook Insights The analytical tool on Facebook is accessed through
500 What is Netflix and Amazon firms that rely heavily on making accurate recommendations to customers	500 What is when a company, brand or product is first in customers' minds when they think of a particular industry or category Top of Mind Awareness (ToMA)	500 What is a representation of a company’s target market based on data collected from existing and target customers Customer Persona	500 What is a social media distribution strategy determines the network and frequency of posts and content types that will be published on each network	500 What is a duet TikTok video features that allows users to create videos with other creators, placing videos next to each other in a left-and-right layout?

Social Media & Digital Marketing Jeopardy

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