| Get To Know Your Team | Signals & GMSL | Wins! | MarSci | Miscellaneous |
|---|---|---|---|---|
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What is Dan Guan
This person had a large passion for photography growing up. In high school, this person won a state award for their work
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What is 30 minutes
How long after the match for Auto Advanced Matching is the data deleted?
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What is Amanda Parer
This person couldn't have been more proud to hear that FinServ received a shoutout in the month 3 leadership meeting for having the most strategy and measurement conversations of any team in Q1
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What is TRUE
True or false: a client can run an account level lift test at the same time they run a campaign level lift test
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What is TWO
MarSci recommends testing no more than how many S4S levers at a time?
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What is Eileen Bayer
There is very likely (although unconfirmed) a baby in Fiji named after this person’s dad
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What is KNOW their business
What is the learning theme for Q1 2020?
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What is Daniel Guan
This person got one client to adopt the lookalike exclusion test and received in-depth insight as to why consolidating ad sets work best within the algorithm, driving an additional $25k
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What is any 3 of: Spend, Reach, Impressions, Holdout %, Estimated iCPA
Name 3 things needed to calculate power
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What is Insta stories (72%), Instant articles (69%), Instream opt-in (65%) (FYI that 60% of our revenue is spent on Marketplace!)
Facebook feed (98%), Insta. Feed (90%) and FB stories (73%) are our top 3 most opted in placements as a team. What are the next 3?
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What is Emma Heiden
This person was a hair model in high school and even walked in a fashion show
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What is locally hashed at the source
When hashing data for Manual Advanced Matching or Auto Advanced Matching, is the data first transmitted and then encrypted or is the data hashed locally at the source?
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What is Eileen Bayer
After months of agency blockers with two clients, this person had breakthrough strategy calls last week with both the agencies and end clients. This resulted in actionable next steps and opened long term strategy discussions with both clients
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What is Message Consideration
Which of the following questions is NOT a standard brand lift question: Uniqueness, Message Consideration, Dynamic, Meets Needs
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What is A
Which of the following is correct for what % of our team revenue is spent on video and what % of that is mobile first?
A. 51% and 73% B. 25% and 60% C. 39% and 71% |
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What is Ryan Lopez
This person’s dad opened a restaurant and named it after them when they were in middle school; it was in a business for about a year
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What is Accelerate
What is the name of the training where you practice the 4 key elements of the Facebook Client Engagement Model - KNOW, GROW, EARN, SHOW?
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What is Emma Heiden
This person had a big win last week in expanding the stakeholder map for one of their clients. The client mentioned a specific audience analysis tool they use and this person scheduled time with the 3rd party audience analysis POC to find a way to incorporate FB’s API into the tool
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What is Type 1 and Type 2 OR False Positives & False Negatives
Statistical Significance and Power are needed to avoid which types of statistical errors?
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What is one of the following:
- High overlap ad sets - Low audience size ad sets (Check Audience Insights/delivery view within ads manager) - High % in limited learning phase - Ad sets broken out for audience level reporting - Ad sets broken down at granular Geo level for a creative differentiation - Ad sets broken out for placements level insights - Same Ad sets broken out for creative optimization - Multiple ad sets that you value equally (use the same bidding strategy)
It's important to be strategic when figuring out which ad sets to consolidate. What are 4 things you can consider to help identify if consolidation makes sense?
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What is Amanda Parer
This person attended daycare until age 14
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What is False, best practice is to have MAM and opt into AAM
True or False: If your client has Manual Advanced Matching installed, they don’t need to install Auto Advanced Matching
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What is Ryan Lopez
This person spread the FB mission outside of the office by volunteering at the City of Chicago’s first neighborhood Small Business Expo last Saturday
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What is is a large number that is unique to each lift test, which is hashed with a userid to determine if that user will be sorted into test or control
What is a SALT ID?
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What is:
- Assurance- Build positive sentiment and confidence in customers - Assistance- Provide timely support and alternatives for consumers - Action- bring an experience to customers on your platform
What are the 3 tips and strategies businesses can do to mitigate disruption during viral outbreaks? (HINT: Thing of the 3 A's)
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