All the decisions a business makes in the production and sales of its goods and services.

Providing customers with
goods and services they want to buy.

Making decisions about where to sell your product, how to get them there, and how to store them.

The process of collecting the marketing information needed to make sound business decisions.

Locating and securing monies needed to operate a business and develop new products.

Deciding how much to charge for goods and services

\Any form of communication used to inform, persuade, or remind people about business’s products, and improve it’s public image.