Advertising Jeopardy Jeopardy Template

History of Advertsiing	Structure of Industry	Types of Advertising	Economic and Social Effects	Regulations of the Industry
100 What is the most recognized trademark? Coca-cola	100 What is the group producing advertising? Ad agencies	100 What is a national ad run on local station called? National Spot	100 What is something you could learn in an advertisment? How the product works, how it saves money, how it compares to other products	100 What is the meaning of the initials FTC? Federal Trade Commission
200 What is the reason Nathan Fowler wanted to advertise to women? Women were generally at home making the buying decisions.	200 What is the group that prints, shows, and distributes advertising? Media owners	200 What is an example of a company that would run a National Spot? Ford, Coca cola, Apple	200 What is spent on advertising in the U.S. every year? $360 Billion Dollars	200 What is the meaning of the initials FCC? Federal Communications Commission
300 What is advertising? Offering goods, services, or ideas through the media	300 What are the 3 main players in the advertising industry? Advertisers, Agencies, Media Owners	300 What is one U.S. region where a Regional Ad would run? Northeast, Southwest, South, Midwest, Pacific Northwest, Far West	300 What is an example of marketing/promoting in an ad? Rock Concert-Album or Book Introduction	300 What is the main function of the FTC? Government agency that prevents deceptive advertisement
400 What is the century advertising officially began? Early 1700's	400 What is advertising trying to influence? Consumers	400 What is the name of a show that would run a Syndicated Ad? Oprah, Judge Judy, Jeopardy, Wheel of Fortune	400 What is an ad called that tries to sell an idea or influence your behavior? Public Service Announcement (PSA)	400 What is main function of the FCC? Government agency that controls what is aired
500 What is 5 mediums used by advertisers Television, radio, online, magazines, billboards, circulars, mail, newspapers	500 What is Disney and its affiliate channels examples of?Ad Media Owners	500 What is Pioneer Advertising? Advertsing used to launch/introduce a new product.	500 What is the number of ads the public sees on a daily basis? Between 100-300 ads	500 What is the kind of advertising ibanned on U.S. radio and television? Cigarette advertising

Advertising Jeopardy

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