True or false: Attitudes are a result of experiences and socially constructed, so it is learned.

True or false: Product placement is an example of mere exposure.

True or false: behavioral intention for the theory of reasoned action model is comprised of "belief about the outcome of a behavior" and "evaluations of those outcomes".

How can the persuader evoke pathos?

What is ethos in rhetoric?

True or false: In the Message Learning Approach, retention is about how long the attitude change lasts.

If classical conditioning is about a meaningful response to a neutral stimulus, what is operant conditioning about?

True or false: what makes the theory of reasoned action and the theory of planned behavior different is the addition of the perceived behavioral control dimension with the latter.

The triadic model of attitudes consist of affect and behavior. What is the third component?

True or false: Beliefs and the evaluation of such beliefs lead to behavior.

What does the instrumental function theory say?

True or false: In the Social Judgement Theory, ego-involvement in the latitude of rejection would be low.

Two of the dimensions of the cognitive response theory of persuasion are the product/message thoughts and source-orientated thoughts. What is the third one?

True or false: a limitation of the theory of reasoned action is that it does not take into account the behavioral intention

Which theory refers to a weak dose of the opposition's argument?

In the functional attitude theory: which function is apparent when a consumer feels that the use of a product or service might compromise their self-image.

True or false: Cognitive dissonance is a negative, unpleasant state that occurs whenever a person holds two cognitions that are psychologically inconsistent.

True or false: In the hierarchy of effects model, awareness is the first step and the associated consumer behavior is conative.

Which persuasion theory deals with: Nobody puts Baby in a corner?

If I say: peripheral route of persuasion ... which famous model comes to mind?

This function of attitudes essentially provide a frame of reference for ascribing meaning to the things that happen to us and the things that we encounter.

Which theory explains the ways in which we judge people differently which depends on the meaning we give to a given behavior.

What is the AIDA model?

In heuristics; if I say: well, typically a grandma has grey hair and walks with a cane ... which type of heuristic am I talking about?

In heuristics; if I say that the ease with which a particular idea can be brought to mind, could let's say, be a single, vivid story ... what type of heuristic am I referring to?