ICP, Microverticals and Customers | Head of Demand Planning | VP of Supply Chain | VP of Sales | Customers & Customer Stories |
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What is Valvoline?
Alloy's largest customer by ARR, this company represents our only account in the automotive space
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What is a forecast baseline?
The starting point for any demand plan, this trend line is a prediction of future sales based on historical data
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What are customer service and supply chain costs?
Every supply chain has to balance these two competing priorities
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What is a national account manager / account director?
This person reports to the VP of Sales and is responsible for managing the relationship with one important retailer or a few less important partners
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What is Ferrero?
Alloy helped this customer avoid spoils, which were particularly painful for them during product launches and holiday promotions
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What is $100M-$10B?
The sweet spot of complexity and resources that makes companies ideally suited to get value from Alloy, measured by revenue
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What is S&OP?
A formal monthly or weekly process to align cross-functional teams around a plan
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What are production adjustments?
If demand is deviating significantly from your forecast, you may want to make these changes to your plan
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What are lost sales $?
This metric quantifies the biggest negative consequence of your products not being on the shelf
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What is Ember?
By purchasing Demand Planning outright, this Alloy customer became the first new logo sale of ADP
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What is toys & games?
Highly trend-driven, this companies in this vertical often make more than 50% of their yearly revenues during the holidays
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What is forecast accuracy?
The metric used to measure how successfully the demand plan predicted actual sales
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What is future weeks-of-supply?
This simulated metric helps supply chain teams predict when their DCs are going to run out-of-stock
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What is test & learn?
When you're running a promotion or have installed an end-cap, this guided Alloy use case can scientifically measure the sales lift
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What is Bose?
When they bought integrations across their entire global distribution network, this Alloy customer said "let's go all in, give me the Cadillac"
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What is food & beverage / candy & snacks?
In this vertical, unproductive inventory is often a ticking time bomb due to spoilage
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What is seasonality?
One of the hardest parts of forecasting, this effect creates outsized demand spikes around certain holidays or weather patterns
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What is allocation prioritization?
When a brand has more orders to fill than inventory available in their warehouse, this Alloy use case helps them prioritize
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What is phantom inventory?
A phenomenon where a retailer reports inventory that isn't actually on the shelf, tricking replenishment systems into leaving those shelves empty indefinitely
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What is marketing ROI%?
When Alloy showed that this customer that their end-cap wasn't boosting sales, Melissa & Doug avoided making a bad investment that would have negatively impacted this metric
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What is consumer electronics?
This vertical often releases a powerful versions of the same SKUs each year, meaning huge markdowns on the previous year's inventory
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What is a new product introduction?
These events are particularly hard to plan for because there is no historical data available to create a baseline forecast
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What are OTIF fines?
Using negative reinforcement, this Walmart practice encourages brand manufacturers to prioritize their orders
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What are TR3 and Shiloh?
POS systems that were previously used by DFA/Kemp's and Central Garden & Pet, respectively
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What is Valvoline?
When Walmart placed a high volume of unexpected orders, Alloy saved this customer $150K in OTIF fines by helping them make the case for order extensions on several SKUs
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