ICP, Microverticals and Customers Head of Demand Planning VP of Supply Chain VP of Sales Customers & Customer Stories
100
What is Valvoline?
Alloy's largest customer by ARR, this company represents our only account in the automotive space
100
What is a forecast baseline?
The starting point for any demand plan, this trend line is a prediction of future sales based on historical data
100
What are customer service and supply chain costs?
Every supply chain has to balance these two competing priorities
100
What is a national account manager / account director?
This person reports to the VP of Sales and is responsible for managing the relationship with one important retailer or a few less important partners
100
What is Ferrero?
Alloy helped this customer avoid spoils, which were particularly painful for them during product launches and holiday promotions
200
What is $100M-$10B?
The sweet spot of complexity and resources that makes companies ideally suited to get value from Alloy, measured by revenue
200
What is S&OP?
A formal monthly or weekly process to align cross-functional teams around a plan
200
What are production adjustments?
If demand is deviating significantly from your forecast, you may want to make these changes to your plan
200
What are lost sales $?
This metric quantifies the biggest negative consequence of your products not being on the shelf
200
What is Ember?
By purchasing Demand Planning outright, this Alloy customer became the first new logo sale of ADP
300
What is toys & games?
Highly trend-driven, this companies in this vertical often make more than 50% of their yearly revenues during the holidays
300
What is forecast accuracy?
The metric used to measure how successfully the demand plan predicted actual sales
300
What is future weeks-of-supply?
This simulated metric helps supply chain teams predict when their DCs are going to run out-of-stock
300
What is test & learn?
When you're running a promotion or have installed an end-cap, this guided Alloy use case can scientifically measure the sales lift
300
What is Bose?
When they bought integrations across their entire global distribution network, this Alloy customer said "let's go all in, give me the Cadillac"
400
What is food & beverage / candy & snacks?
In this vertical, unproductive inventory is often a ticking time bomb due to spoilage
400
What is seasonality?
One of the hardest parts of forecasting, this effect creates outsized demand spikes around certain holidays or weather patterns
400
What is allocation prioritization?
When a brand has more orders to fill than inventory available in their warehouse, this Alloy use case helps them prioritize
400
What is phantom inventory?
A phenomenon where a retailer reports inventory that isn't actually on the shelf, tricking replenishment systems into leaving those shelves empty indefinitely
400
What is marketing ROI%?
When Alloy showed that this customer that their end-cap wasn't boosting sales, Melissa & Doug avoided making a bad investment that would have negatively impacted this metric
500
What is consumer electronics?
This vertical often releases a powerful versions of the same SKUs each year, meaning huge markdowns on the previous year's inventory
500
What is a new product introduction?
These events are particularly hard to plan for because there is no historical data available to create a baseline forecast
500
What are OTIF fines?
Using negative reinforcement, this Walmart practice encourages brand manufacturers to prioritize their orders
800
What are TR3 and Shiloh?
POS systems that were previously used by DFA/Kemp's and Central Garden & Pet, respectively
500
What is Valvoline?
When Walmart placed a high volume of unexpected orders, Alloy saved this customer $150K in OTIF fines by helping them make the case for order extensions on several SKUs






Alloy Sales -- ICP and Buyer Personas

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