Characteristics | Tone | Word Choice | Tips for Successful Blog | Business Blogs |
---|---|---|---|---|
Weblog
Blog is short for
|
True
True or False
Business blogs have a formal tone |
False
True or False
Word choice doesn't matter when writing a blog |
Topic
Something you have knowledge of or feel strongly about
|
Building relationships, for marketing, for internal communication.
Business blogs are used for what?
|
Contain posts by a single person, but some blogs contain a collection of posts by a group of people
Blogs contain what?
|
Done in accordance with rules of convention or etiquette
Definition of formal
|
The literal meaning of the word
Denotation Definition
|
Expressing an idea using a few words. Should be catchy and interesting
How to be appealing and concise?
|
Building relationships
What is creating an online community of loyal followers
|
Express opinions and feelings
Like personal journals, people use blogs to do what?
|
Having a relaxed, friendly, or unofficial style, manner, or nature
Definition of Informal
|
The feeling or memory the word creates
Connotation Definition
|
Showing readers they can trust or believe what you've written
What is being credible?
|
Promotion of products
What is marketing
|
True
True or False
Blogs have the same structure |
The attitude, or feeling the writer is trying to convey
What is tone?
|
Accurate, appropriate, and accessible
Every word you write should be what?
|
Regular schedule
What is publishing a new post every Monday or every two weeks.
|
Convey important information to people who are invested in a business
What is internal communication
|
False
True or False
Blogs are not dynamic |
True
True or False
Most blogs have an informal tone |
Credible definition
Quality of being trustworthy and believable
|
Engaging elements
What is images, info graphics, and videos
|
Create customer engagement and increase customer loyalty
Business blogs help what?
|