Bm Jeo Party Jeopardy Template

One Direction	K-pop	American pop	Classical / Instrumental / Jazz	Random
100 The process of collecting, recording, and analysing data about customers, competitors and the market What is market research?	100 Who to ask, What to ask, How to ask, How accurate is it? What are things to consider when conducting consumer surveys? (state 2)	100 Total number of people under study What does "population" mean in data collection?	100 Larger, more The ________ the sample, the ______ confidence can be given to the final results.	100 Paul Frank Who is the creator of Julius (the monkey character)?
200 Extremely detailed reports on individual markets and industries that are produced by specialist market research agencies What is Market Analysis?	200 Permission, sensitive topics, objectivity vs. subjectivity, anonymity, parent consent, right to refuse Name 3 ethical considerations.	200 Because of cost and time of gathering data Why is sampling necessary when using primary research methods?	200 To avoid bias when asking questions What is important when interviewing someone?	200 The woman was a photographer. She shot a picture of her husband, developed it, and hung it up to dry. A woman shoots her husband. Then she holds him underwater for over 5 minutes. Finally, she hangs him. But 5 minutes later they both go out together and enjoy a wonderful dinner together. How can this be?
300 Many types of research, such as surveys or observations, should be conducted on the assumption that findings are kept anonymous. What is the ethical consideration of anonymity?	300 experiments observations recorded as numbers surveys with closed-ended questions Give 2 examples of quantitative research.	300 Errors in research caused by using a sample for data collection rather than the whole target population What is sampling error?	300 Marketing a new product in a geographical region before a full-scale launch. Limitation: not always accurate if the total population What is test marketing? (bonus point if you can state the limitation. doesn’t share the same characteristics and preferences	300 142 How many slides do we have?
400 Drawing representative selection of people because of the ease of their volunteering or selecting people because of their availability or easy access What is convenience sampling?	400 Secondary research involves existing data and is often undertaken before primary research. What is the main difference between primary research and secondary research?	400 - Reduce the risks associated with new product launches - Predict future demand changes - Explain patterns in sales of existing products and market trends - To assess the most favored designs, flavors, styles, promotions, and packages for a product Why do organizations carry out market research? (state 2)	400 - wide range of results needs to be recorded - results need to be analysed by statistical means - there is a lot of text to include with the results, eg. detailed headings for each column When are tables used? (List 2)	400 ((75) + 3) - 2 = 36 ((7+5)3) + (0*2) = 36 Make 36 Using numbers 7 0 2 3 5
500 - a list of all of the people in the target population - sequential numbers given to each member of this population - a list of random numbers generated by computer What is needed to select a random sample? (list 2)	500 www.marketingpower.com www.mrs.org.uk www.journals.elsevier.com/international-journal-of-research-in-banking Focus on science and techniques involved in market research Give an example of an academic journal and what the focus would generally be	500 Advantage: relevant, confidential, up to date Disadvantage: costly, time-consuming, Accuracy and validity State one advantage and one disadvantage of primary research.	500 - For grouped distributions, the result is estimated from the modal group – estimate might not be accurate - The mode does not consider all of the data -> cannot be used for further statistical analysis - May be more than one modal result, which could cause confusion List 2 disadvantages of mode	500 Because you never know what you're going to get. Why is life like a box of chocolate?

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