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Your Advisory Relationship No Acronyms Day in the Life of a Client Product Product Product A Mish Mosh
100
What is Inquiry?
A 50-minute discussion over the phone bweteen an analyst and client.
100
What is Portfolio Marketing?
The service that helps a prospect who is interested in defining their Go-to-Market Strategy.
100
What is Monthly?
A 30-minute check in with an account team and client.
100
What is Summit?
Event that is being hosted in Austin TX in May.
100
What is Content Strategy and Operations?
The service that helps a prospect who needs to create and implement a repeatable process to define comprehensive content requirements.
200
What is Research Portal?
The digital platform that clients use to engage with our IP.
200
What is Marketing Operations Strategies?
The service that helps a prospect/client who wants to support decisions for marketing technology investment and guide implementation on ongoing management.
200
What is Six Month Review?
A strategic review of our current engagement with an Account.
200
What is Learning?
Helps client/prospect who needs to upscale their team.
200
What is Marketing Executive Services (MLS or CMOS)?
The service that helps a prospect/client who wants to drive marketing performance by deploying current CMO best practices, and equipping and enabling individuals and teams and the workflow that ties them together.
300
What is Tools?
The types of these include vendor selection, process design and management, assessment and decisions support.
300
What is Brand and Communication Strategies?
The service that helps a prospect who wants to build a social media center of excellence and scale to act as the enterprise-wide operational hub for social training, enablement, governance, technology and measurement.
300
What is an Intro Call?
A call to gather needs of the prospect, introduce them to SD, and see if there is a fit for building a solution while getting them excited about how we can help.
300
What is What is Consulting?
Helps a prospect who has an urgent project, with a firm deadline of 60 days.
300
What is Adopt?
The phase where we work with clients to understand which models and frameworks will help you address identified organizational, functional or individual execution gaps.
400
What is Priorities?
We have identified the key ____ that leaders must address to drive results.
400
What is Channel Sales?
The service that helps a client/prospect who wants to establish a partner-facing business case for bidirectional profitability.
400
What is Solution Alignment Call?
A call to align the prospects needs to a solution and close them for the Value Confirmation stage.
400
What is Research and Advisory?
Designed for executives and teams to help
define strategy and support the execution
of key initiatives.
400
What is Demand Marketing?
The service that helps marketing leaders tap into our disciplined methodology for creating a distinctive process for better program results.
500
What is Blueprint?
Our research and data align with the broad phases of Adopt, Operationalize and Optimize, which frame the journey that a company takes with us. Each of these phases is further broken down into activities, steps or workstreams as part of a proven blueprint for success.
500
What is Emerging Growth Marketing?
The service that helps a client/prospect who wants to determine the best strategy and facilitate a best-in-class marketing planning process that aligns to business objectives and optimizes resources to scale for rapid growth.
500
What is Prospecting?
Plan Your Day. White Space is your Enemy. Account Knowledge. Hotlist. Outreach. Blitz Days. Marketing Support.
500
What is Operationalize?
The phase where clients work with our analysts to take a concept and make it a reality through our proprietary research; as-needed inquiry to support your team; ready-to-execute templates and tools; and multiple types of workshops.
500
What is Diagnostics?
The team in charge of our Command Center and Benchmark offering.






Bootcamp: March Edition

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