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What are Value Shoppers?
Generally willing to sacrifice quality for a better price.
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What are Quality Shoppers?
Prefers high quality products but doesn’t use social media for shopping.
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What are Value Shoppers?
Biggest people segment on MP in the US.
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What are Minimalists and Quality Shoppers?
These two segments use social media at relatively low rates for shopping.
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What are shopping enthusiasts?
This people segment tends to be the youngest and have the highest income.
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