Marketing Eras Random Marketing Stuff Marketing Stuff Data Marketing Segments
100
What are the Four Eras of U.S. Marketing
Production Era, Selling Era, Marketing Concept Era, Customer Relationship Era.
100
What is Customer Relationship Management (CRM)
Learning as much as you can about customers and doing what you can to satisfy or exceed their expectations
100
What are the FOUR P's of the Marketing Mix
Product Price Place and Promotion
100
What is Secondary Data
Existing data that has previously been collected by sources like the government
100
What is Geographic Segmentation
Dividing the market by cities, counties, states, or regions
200
What is the general philosophy of production
"Produce what you can because the market is limitless"
200
What is Market Segmentation
Divides the total market into groups with similar characteristics.
200
What is the Middlemen
They get a product to consumers
200
What is Primary Data
In depth info gathered by marketers from their own research
200
What is Demographic Segmentation
Dividing the market by age, income, education, and other demographic variables.
300
What is persuasion
after mass production, the focus turned from production to...
300
What is Target Marketing
Selecting which segments an organization can serve profitably.
300
What is Product
A good service or idea that satisfies a consumer's
300
What is useful information
Marketers must turn data into this
300
What is Psychographic Segmentation
Dividing the market by group values, attitudes, and interests
400
What is Customer Orientation
Finding out what customers want and then providing it.
400
What is the Steps in the Consumer Decision-Making Process
Problem recognition
Search for information
Evaluating alternatives
Purchase decision
Postpurchase evaluation
400
What is the types of promotions
Advertising Personal selling Public Relations Word of mouth and Sales promotion
400
What is Marketing Evironment
Global factors
Technological factors
Sociocultural factors
Competitive factors
Economic factors
400
What is Benefit Segmentation
Dividing the market according to product benefits the customer prefers
500
What is Service Orientation
Making sure everyone in an organization is committed to customer satisfaction
500
What is Mobile Marketing Era
as digital technology continues to grow a new era is emerging
500
What is Marketing Research
analyzing markets to determine challenges and opportunities and finding the information needed to make good decisions
500
What is the consumer market
All the individuals or households that want goods and services for personal use and have the resources to buy them
500
What is Volume (Usage) Segmentation
Dividing the market by the volume of product use.






Ch 13: Marketing - Jeopardy

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