Marketing Eras | Random Marketing Stuff | Marketing Stuff | Data | Marketing Segments |
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What are the Four Eras of U.S. Marketing
Production Era, Selling Era, Marketing Concept Era, Customer Relationship Era.
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What is Customer Relationship Management (CRM)
Learning as much as you can about customers and doing what you can to satisfy or exceed their expectations
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What are the FOUR P's of the Marketing Mix
Product Price Place and Promotion
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What is Secondary Data
Existing data that has previously been collected by sources like the government
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What is Geographic Segmentation
Dividing the market by cities, counties, states, or regions
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What is the general philosophy of production
"Produce what you can because the market is limitless"
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What is Market Segmentation
Divides the total market into groups with similar characteristics.
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What is the Middlemen
They get a product to consumers
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What is Primary Data
In depth info gathered by marketers from their own research
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What is Demographic Segmentation
Dividing the market by age, income, education, and other demographic variables.
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What is persuasion
after mass production, the focus turned from production to...
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What is Target Marketing
Selecting which segments an organization can serve profitably.
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What is Product
A good service or idea that satisfies a consumer's
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What is useful information
Marketers must turn data into this
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What is Psychographic Segmentation
Dividing the market by group values, attitudes, and interests
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What is Customer Orientation
Finding out what customers want and then providing it.
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What is the Steps in the Consumer Decision-Making Process
Problem recognition
Search for information Evaluating alternatives Purchase decision Postpurchase evaluation |
What is the types of promotions
Advertising Personal selling Public Relations Word of mouth and Sales promotion
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What is Marketing Evironment
Global factors
Technological factors Sociocultural factors Competitive factors Economic factors |
What is Benefit Segmentation
Dividing the market according to product benefits the customer prefers
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What is Service Orientation
Making sure everyone in an organization is committed to customer satisfaction
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What is Mobile Marketing Era
as digital technology continues to grow a new era is emerging
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What is Marketing Research
analyzing markets to determine challenges and opportunities and finding the information needed to make good decisions
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What is the consumer market
All the individuals or households that want goods and services for personal use and have the resources to buy them
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What is Volume (Usage) Segmentation
Dividing the market by the volume of product use.
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