This is a positive or negative evaluation of a person, idea, or object.

This belief about another group may be positive or negative.

Evolution favored these kinds of women to survive, and these kinds of men to survive.

This is the term we use to describe when someone voluntarily helps someone else - even when the costs outweigh the benefits

These are expected patterns of behavior for a specific person in a specific situation. That children should be "seen and not heard" in the company of adults is an example of this.

We utilize things like credibility, attractiveness, subtlety, sidedness, or the foot in the door technique to use this and change attitudes.

This form of prejudice involves a negative belief about those who are older or younger than yourself.

Cross cultural attractiveness signals these.

This phenomenon involves the process of gradual change within a species in response to environmental demands - without creating a new species line.

These are norms that embody the morals of a society - e.g. don't cut in the line!
(when the moon hits your eye like a big pizza pie...)

Even though I know the correct answer, I will tend to go with the group - despite them saying the wrong answer!

The cycle of poor housing opportunities, lowered tax contributions to education, poorer educational opportunities, and links to increased likelihood for legal problems is an example of this.

This phenomenon that arises in relationships is intended to prevent mate poaching, cuckolding, or other forms of infidelity.

I like this brand of soda because I see advertisements for it all the time, not because it actually tastes good! (phenomenon is named the...)

the traditional behavior or way of life of a particular community or group of people.

Psychological discomfort that arises when our internal attitudes are inconsistent with our outward behaviors

Implicit bias can be reduced or mediated by these things.

Short term mating promotes this for men.

DAILY DOUBLE: What is the evolutionary explanation for why humans are altruistic?

This arises from unanticipated differences between your culture of origin and those of the culture you move to; it involves feelings of disorientation and frustration.

We can resolve cognitive dissonance through one of these two processes.

This phenomenon is what happens when an individual from a marginalized group enters a situation in which they fear activating a stereotypical or prejudiced belief about their group.

From an evolutionary perspective, women are more likely to favor these traits for long-term mate selection.

This theory says that social behavior is the result of an exchange process. The purpose of this exchange is to maximize benefits and minimize costs.

The belief that our culture is better, that others are doing it wrong, and when we compare other's culture against our own.