| Strategy | Relates to chapter 11 | Evaluating the Campaign | Fun Facts!! hard:))) |
|---|---|---|---|
|
They didn't want it to be too political and the government would have put restrictions on the campaign
Why do you think they decided to hire Isentia instead of going to the Chinese Government?
|
Being able to connect to other cultures and spread word without being offensive
What does reaching a diverse audience mean?
|
- number of visitors
-increase in tourism -facebook pages
Whats an example of quantitative data used to evaluate the results?
|
fruits, veggies, and medical herbs
The city is an important production base for...
|
|
They would be the people to spend money and travel to chengdu for tourism - to make more money
Why do you think they targeted US, Europe and other asian countries?
|
- using a icon to get across the campaign
- using social media
How would you reach a diverse audience?
|
raising awareness of chengdu by using pandas
What was the qualitative goal of this campaign?
|
Western China
where in china is chengdu located?
|
|
-7/11
-youtube videos
which do you think was the most effective strategy in this process?
|
- getting tourism and money inflow for chengdu
What was the significance of reaching a diverse audience for this campaign?
|
any answer
- views - rates
How would you evaluate the success of this campaign?
|
850Yuans
What is the minimum salary in Chengdu?
|
|
a unique way to fascinate other countries to visit and see the pandas
why do you believe an panda was used?
|
any answer is correct :))
What generation would you push this campaign towards?
|
-knowing chengdu is where pandas are from
what was the awareness created?
|
12,390
Chengdu covers how many square kilometers?
|
|
any answer is correct!!
what would you do differently?
|
Hispanics, African Americans, and Asian Americans
What are the three major ethnic groups in America?
|
-travel
-tourism
what was the action encouraged?
|
11.4million
Whats the population?
|
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