6,000-7,000; 50% in danger

A group that exists within a larger dominant culture but different from the dominant culture in one or more significant ways.

This is what you think of or refer to when you see or hear the symbol.

Understanding how other person might
perceive the message.

Disagreements about memory that can happen in couples, groups, communities, and cultures.

My personalized meaning for a word, a meaning that reflects my identity and experience. Your
receiver's ________ will be different than yours. Also referred to as the implicit meaning.

People see their identities in terms of the group, prioritize relationships over individual goals, emphasize loyalty to group over personal desires, and follow group norms and rules.

Vocal but nonverbal. Includes pitch, rate, inflection, volume, and pronunciation.

Displays of emotion on the face, but may involve other parts of the body as well. (Anger, happiness, disgust, surprise, sadness, and fear) We are capable of thousands of expressions; these basic
emotions are displayed at the same way in all culures (but w

The idea that certain factors affect our memories, and we are capable of making errors or mistakes.

Grammar or sets of rules and patterns for forming words into larger thought units such as phrases
and sentences. Word order matters.

Two factors that create cultural
fragmentation and mixing.

The use of space and distance to send messages.
Humans are territorial animals, we mark and defend space. For example, caution no trespassing, keep out, private property, etc

When we already think negatively about someone, then we place less weight on positive information.

Slower, more effortful, deliberate processing. What we mean when we think "thinking."

The idea that language determines the way you think.

Information you assume everybody knows, information you hear many times and in many places (the stuff you take for granted).

A word whose pronunciation identifies its speaker as being a member or not a member of a particular group.

The first few pieces of info you receive to shape your response to later info. First impressions have more influence than later impressions.

Thinking who in a group would be most likely to have remembered something.

Group cohesion and efficient communication are two reasons groups use ________.

Identifying and discussing common errors made by people from your culture in a new culture is one of these tips.

Designed to measure the connotative meaning
of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event, or concept.

We organize stimuli into some pattern or we interpret them by relating them to past experiences and expectations.

1. Evaluative (good vs. bad)
2. Potency (strong vs. weak)
3. Activity (active vs. passive)