| Layout and Composition | Layout and Composition | Miscellaneous | Color Theory | Typography |
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What is text wrap?
When text surrounds embedded features such as pictures.
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What is reverse type?
This typography approach is simply a light colored typeface printed or otherwise set against a dark background, like white text on a black background.
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What are headers and footers?
Header: top Footer: bottom The information in the header or footer is repeated in every header or footer in the document.
These are the top and bottom sections of a document. They are separate sections from the main document, and are often used to hold footnotes, page numbers, titles, and other information.
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What is when printing?
Cyan, Magenta, Yellow, and Black are the primary colors that are mixed in different combinations and amounts to get a vast amount of other colors in what "arena" or application?
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What is kerning?
This is the practice of adjusting the space between a pair of letters.
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What is threading text? It is also referred to as linking text frames or linking text boxes.
The process of connecting text among frames.
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What is type alignment? Examples: Left-aligned text is text that is aligned with a left edge. Right-aligned text is text that is aligned with a right edge. The type alignment setting is sometimes referred to as text alignment, text justification, or type justification.
How text flows in relation to the rest of the page (or column, table cell, text box, etc.). ... There are four types: left, right, center, and justified.
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What are orange, purple/violet, and green?
These are the secondary colors when working with pigment/reflected light.
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What are intermediate or tertiary colors?
These are the colors that you get when a primary color is mixed with a secondary color that is close to it on the color wheel (not opposite from each other). Some examples are: red-orange, blue-green, and blue-violet.
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What is sans serif?
Fonts in this category are often used to convey simplicity and modernity or minimalism.
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What is bleed?
The small area around the edge of your design that extends beyond the “finished” cut edge of your document. After printing occurs, this area is trimmed off, creating a finished design that stops at this cut edge.
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What is folio?
There are several meanings of this word that all have to do with paper size or pages in a book, manuscript, or magazine.
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What are stroke and fill?
These are the terms used in Adobe Illustrator when discussing and applying characteristics like color and thickness to paths or adding color to the interior of a shape.
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What is reflected light? Reflected light is how we see objects that are part of the natural world (vs. imagery coming from a tv or computer screen). Objects contain pigment, which has the ability to absorb light. Depending on the object, some types of light wavelengths are absorbed and some are reflected. The light waves that are reflected enter our eye and the brain forms a color for that object based on the light wavelengths. Objects we see as black absorb all the types of light waves. It is the absences of light. Objects we see as white reflect all the types of light wavelengths.
The colors red, yellow, and blue are often used as the primary colors when working with this type of light.
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What is cap height?
This term refers to the height of a typeface’s capital letters.
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What is gutter? In page layout, the whitespace on the outside of the page are known as margins; the gap between two facing pages is also considered a gutter, since there are columns on both sides. (Any gutter can also be referred to as a margin, but exterior and horizontal margins are not gutters.)
This is the name for the areas in-between columns of text.
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What is spread? Every InDesign spread includes its own pasteboard, which is an area outside a page where you can store objects that aren't yet positioned on a page.
This is a set of pages viewed together, such as the two pages visible whenever you open a book or magazine.
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What is the Rule of Thirds?
This composition guideline that states that if you divide your art, photograph, or design into thirds horizontally and vertically, and then place points of interest in the intersections or along the lines, that your photo, art, or design piece becomes more balanced and will enable a viewer of the image to interact with it more naturally.
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What is aerial or atmospheric perspective?
With this technique, colors are lightened and toned down (less saturated) in the areas that are meant to look farther.
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What are ascenders and descenders?
This is what the parts of a letter that extend above the x-height and the parts that extend below the baseline are called.
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What is dominance?
Why have dominance... Without a dominant element on the page your readers must work to find their own entry point into your design. That’s not as easy as it seems and the least amount of work may be moving on to another design on another page on another site. Remember, “Don’t make me think.” Instead make it easy to find a way into your design. By creating a dominant element in your work you reveal what’s most important in your design and show people were to look first. From there you can create a subdominant element to guide your viewer where to look next.
This is accomplished through emphasis of one or more particular elements and creates a focal point in your design.
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What is drop cap?
This is where the first character of the first paragraph is made larger than the rest of the text. This can also be down with the first few sentences of a paragraph, or the entire first paragraph of an entire body of text.
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What is halftone?
An image in which the various tones of gray or color are produced by variously sized dots of ink. It can be either an effect that you want for a certain visual "vibe" or an effect that isn't wanted that can be corrected in Photoshop (a process called descreening).
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What is analogous?
For this type of color scheme, choose 3-4 colors that are right next to each other on the color wheel (a color wheel that has primary, secondary, and intermediate colors on it).
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What is tracking?
While kerning refers to adjusting the space between a pair of letters, this term refers to the overall letter spacing in a selection of letters. This can be a word, a sentence, a paragraph, or an entire document.
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What are the principles of design?
The elements of design are the individual parts and include the following: line, shape, texture, value, color, form, images, text, and form. Then there are ideas that provide guidance for how to organize the elements of design. Examples include the following: balance, unity, emphasis/dominance/hierarchy, variety, and proximity. What are these guiding ideas collectively called?
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