Instead of historical shipments, Alloy recommends using this measure of end consumer demand to create forecasts

These types of rapid change led to large-scale OOS for products like toilet paper and home workout equipment during COVID

Most companies today primarily rely on this type of data to create forecasts

Your POS forecast by a different name

This type of product launch is particularly hard to forecast because it lacks any historical data

A different name for shipments to your retailers

If you under-forecast your business, you're likely to experience these two quantifiable negative business outcomes

Many mid-market companies have built in-house demand planning capabilities using these tools

This terms refers to the forecast(s) you make adjustments to in order to create your demand plan

New products take a while to ramp up demand during this phase of their lifecycle

This formal process reconciles the demand plan with other operational plans

These types of fees are paid to retailers to compensate them for unproductive inventory (double points if you can get more than two)

With no way to effectively measure their impact on demand, most planners go with their gut and use estimates when forecasting these events

A core output of supply planning

A term for replacing a product with a slightly different one that will cannibalize all of the demand for the old one over time

The typical output of a demand plan

Customers use this Alloy feature to measure sales lift from events so that they can more accurately forecast similar events in the future

If there's a meaningful change in consumer demand but you have no way to track your forecast against POS, the demand shift will show up in this form a few weeks later

When your customer requests a shipment, it shows up in your system in this form

If you launched in Walmart's Northeast region last year and are going nationwide this year, you'd plan using this type of new product introduction workflow

If your prospect is wants help creating a production plan, they're likely looking for this type of solution

Changes to these largely automated predictions are responsible for unpredictable orders that leave brand manufacturers scrambling

Instead of forecasting, some companies create demand plans based on what their revenue goals, using this measure as their baseline

If you were in perfect sync with your customer, your demand plan would be equivalent to their _____

Without historical data, you'd use this type of product to estimate what demand might be