Visual design & UI Methods & Tools Cognition & biases Laws & principles Usability & Research
100
What is a prototype?
This interactive design artifact helps you test how usable a product is.
100
What is a persona?
A fictitious identity that reflects one of the user groups for whom you are designing.
100
What is IKEA effect?
This effects has the same name as a well known furniture retailer and states that we place higher value on things we partially created by ourselves.
100
What is law of common region?
Items within a boundary are perceived as a group and assumed to share some common characteristic or functionality.
100
What is card sorting?
Method in which study participants group individual labels written on notecards according to criteria that make sense to them.
200
What are components (symbols)?
Elements that you can reuse in multiple places without the worry of consistency loss.
200
What is user flow?
This artifact shows how an actor completes a task in a given app.
200
What is the Halo effect?
The tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas.
200
What are Gestalt Principles?
The principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects.
200
What is a leading question?
Type of question that includes or implies the desired answer and should be avoided during usability testing sessions.
300
What is autolayout?
This Figma property lets you easily set parameters for spacing, alignment, stacking and reflow.
300
What is user journey?
A common UX tool used to visualize the process that a person goes through in order to accomplish a goal.
300
What is a mental model?
Perception model that reflects a user’s understanding of how a system works based on what they know from past interactions with other products, sites, and applications.
300
What is Hick’s law?
The time it takes to make a decision increases with the number and complexity of choices.
300
What is a field study?
Method that helps designers gather information and learn about users' behaviors, needs and pain points in real-world context.
400
What is (color) contrast?
The difference in brightness between foreground and background colors that needs a ratio of 4.5:1 to pass AA standards.
400
What is Qualitative Research?
Category of moderated research focused on obtaining data and insights through open-ended and conversational communication.
400
What is Dunning - Krugger Effect?
The less you know, the more confident you are. The more you know, the less confident you are.
400
What is Jakob’s law?
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
400
What is visibility of system status?
The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time.
500
What is a design system?
A single source of truth, a collection of reusable functional elements–components and patterns–guided by clear standards that product teams use to create a consistent experience across a range of products.
500
What is heuristic evaluation?
The process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues.
500
What is reactance?
The tendency to do the opposite of what we’re told, especially when we perceive threats to personal freedoms.
500
What is law of common fate?
People will group together things that point to or are moving in the same direction.
500
What is a Screen reader?
Software that allows blind and visually impaired users to engage with online content.






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