Geofencing/Retargeting Online Registration Audience Extension Live Content
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What is Ad Retargeting
Focused advertising to people who have already expressed Interest
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What is an Exclusive Opportunity
Only one sponsor per show brand
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What is Banner Burn
Seeing too many ads on one screen
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What is 12 months
Length of time videos will be housed on Informa Markets Directory
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What is Cost per Thousand
CPM
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Who is sponsorship audience
All Pre-Registered Attendees
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What is Bigger Reach
Ads served on sites outside of Publisher's sites
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What is Onsite Promotion
Logo on Theater, Literature Distribution, Promotion in Show Guide
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What is Geofencing
Location Based Advertising
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What is Online Registration Sponsorship
Branding on specific show registration pages and E-mail confirmations
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What is Audience Extension
A process that extends digital audiences
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What is Live Content Sponsorship
Video taping presentations that our customers can then brand and promote on their marketing channels






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