5 of the 7 functions |
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What is Research?
The process of collecting the marketing information needed to make sound business decisions.
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What is Planning?
All the decisions a business makes in the production and sales of its goods and services.
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What is Distribution?
Making decisions about where to sell your product, how to get them there, and how to store them.
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What is Financing?
Locating and securing monies needed to operate a business and develop new products. Includes decisions about customer credit and payment options.
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What is Selling?
Providing customers with
goods and services they want to buy. |