Brand Knowledge | Clothes | Basics | Fabric | SS20 |
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When was GIADA founded?
2005
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What is the price range of our coats?
$1500-$35,500
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What are our main colors?
Black, white and subtle neutrals
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Explain the difference between placed print and an all over print?
Placed print: placed after the piece of fabric is cut
All Over: All over the fabric and cut with the fabric |
What are two patterns of our current collection?
Morning Garden, Botanical Garden
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Who is our Creative Director?
Gabriele Colangelo
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What is one defining element in our clothing?
Pleats
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How is the stockroom organized?
Classics, SS, FW
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Who is our cashmere supplier?
Loro Piana
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What are three colors of our current collection?
Betulla, Petalo, Agave, Grafite, Rose Brown, Amaryllis, Nuvola, Ciliegio, Melograno, Tramonto, Cedro
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What are three things you should tell a customer who has never visited GIADA?
Made in Milan, Italy. First Flagship store in the States. Italian Luxury Woman’s wear brand.
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What type of pleats do we use in our clothing?
Accordion and Fixed Pleats
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What are the colors of our Chinese New Year Capsule?
o Holiday Red or Amaryllis and Melograno
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What are our main fabrics?
Fur, Cashmere, Silk
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What is our inspiration for this collection?
Poetic Memory
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What are three distinctive elements of the brand?
Pure cuts, precious materials, and distinctive color palettes
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What types of necklines do we use in our clothing?
Mock Sailor Collar, Sabrina, Cowl, Open Round Neck, Butterfly, Double V-Neck, Folded V-Neck, Paneled, Decorated
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What upcoming collection is making its debut this SS?
Leisure Collection
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What is our most expensive fabric and how much is the most expensive item in this fabric?
Black Glama $35,500
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What are three defining elements of this collection?
Glass Tear Drops, Mousseline Silk and Lantern Sleeves
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What is the philosophy of GIADA?
Art to Art
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What are the possible length skirts we carry?
Mini, Knee, Midi, Long
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What are the opening and closing procedures?
Open: Open register, put iPod on doc, turn on TV, close fitting room doors
Closing: Close register, scan receipts if needed, Daily Recap email, take off iPod, turn off TV, open fitting room doors |
What makes our cashmere so special?
The fact that it is baby cashmere
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Who are the four art inspirations for this collection?
Man Ray, Stef Mitchell, Auguste Rodin, Ronan Boroullec
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