| Outreach | Strategy | Awareness | Personal Contact | Content |
|---|---|---|---|---|
|
What are GovTech and Governing?
What are the most effective outreach channels for industry partners to reach you?
|
What is a growing playing field of line-of-business leaders, department administrators, policymakers, etc.?
What other stakeholders are involved in IT decisions?
|
What is being present in conversations prior to a formal procurement?
What is the best way for industry partners to raise awareness of their solutions to you and your team?
|
What is market education?
Before a formal procurement, what is the best way for industry partners to engage with you?
|
What are issue briefs, case studies, articles and webinars?
What format of content do you prefer consuming to learn about new solutions?
|
|
What is cold calling?
What are the least effective outreach channels for industry partners to reach you?
|
What is aligning with IT strategic plans and agency priorities?
If an industry partner has a solution but there is not a formal request for proposals (RFP) out in the market, what should they do to get on your radar?
|
What are problems solved, usage benefits, point-of-view, and existing customers?
What elements are you most interested in learning about with prospective industry partner's solutions?
|
What are building relationships and understanding new solutions?
What role do events play in your technology planning process?
|
What is education on the macro trends behind a topic and providing actionable guidance that is based on real examples?
What do you look for in product or solution-specific content from industry partners?
|
|
Who are the decision makers involved in the buyer's journey?
Who should industry partners focus on educating as part of their marketing programs?
|
What is a good foundation for a pilot agreement?
Is focusing on a discretionary spending ‘cap’ a good way to break into government?
|
What is sending a gift?
What should industry partners avoid as they find ways to raise awareness with you?
|
What are knowing the priorities, rules, and environment you're engaging with?
What preparation or 'homework' should be done prior to a meeting or engagement?
|
What is having content with an established point of view?
What type of content could be created by industry partners to stand out in a noising environment such as cybersecurity?
|
|
What is a truly personal outreach that takes into account my unique challenges, environment, and budget?
What is the best call-to-action that would get you to respond?
|
What is being aware of the seasonality and timing of budgets?
How should industry partners approach the budget cycle with you?
|
What is it validates real-world usage and success?
What role does word-of-mouth awareness play in your decision-making process?
|
What is a long-term partnership, guidance on how we're doing compared to others, and updates on how the market is changing and what we should do to respond?
What type of engagement do you look for from industry partners after a sale has been made?
|
Both of course.
Print or digital content?
|
|
What is coordinating with the CIO on a strategy and approach to engaging other stakeholders prior to outreach?
What is the best way to engage other stakeholders in the buying process without alienating the CIO?
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What is removing friction from the buying process and having a record of successful implementations?
How do contract vehicles and the right channel partners play into a successful procurement?
|
What is working through a third-party (i.e. e.Republic) and creating content that is helpful to the market?
What is the best way for an industry partner to work with you on raising awareness of your own work with them?
|
What is doing your homework? Ask Phil for advice to start.
What is the best way to get an in-person meeting with you?
|
What is the artificially intelligent hyperconverged blockchain in the cloud?
What content topic are you most interested in reading right now?
|
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