| Overview and Purpose | Uses and Activities | Advantages and Disadvantage | Steps in Creating Business Account |
|---|---|---|---|
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When did Instagram start?
October 2010
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What is a use of IG in the business world?
Connect easily to the intended market.
Build brand image Networking and build business relationships. To engage with customers |
What are two disadvantage of IG as a business account?
Customer Increased Power
IG is not a traffic driver Fake followers and fake engagement Scheduling is more difficult Can only post from mobile Tracking Negative Comments |
True or False
The first step of creating a IG Account is to create an account using a email
False
|
|
What are two features of IG business account?
Insights
Promo ads |
An activity of IG is referred to as saves what does this mean?
It shows how many people have saved your posts.
|
Explain the advantage of Growth for IG Businesses.
Instagram is growing rapidly, therefore ...
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After completing the signing up of your profile what is the next step?
Switch to a business account
|
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How many business profiles are on IG?
Over 25 million
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What built-in tool allow business to gain an understanding of their audience?
Instagram Insights
|
What is three advantages of IG?
Engage
Build Growth Connect Access |
What is the final step in the creating a business account?
Write captions and use hashtags
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IG being a visual platform help a business in what way?
To form a more personal connection with customers
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Name two activities of IG for business
Impression
Website Clicks Reach Follower Activity Video Views Saves |
Explain what is meant by IG isn't a traffic driver.
Your Instagram profile has only one active link and that is the website link in your bio. Any links posted in the descriptions or comments of your Instagram posts are not clickable.
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What is the third step in the signing up process?
Profile basics and choosing a username. Preferable the name of the company.
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