| "Product" | Pricing questions | Starts/ends with "Price" | For the Consumer |
|---|---|---|---|
|
What is optional product
Pricing for options sold with main product
|
What is bundle pricing
Companies offer several complementary products in a package
|
What is multiple-unit pricing
Pricing multiple at one cost, ex 3 for $1
|
What is buyer indentification
Recognizing customer sensitivity to price
|
|
What is captive product
Price set low but price high for product needed to use it
|
What is geographical pricing
Price adjustments due to shipping costs
|
What is everyday low price
Low prices to increase store traffic
|
What is purchase location
Pricing according to where the product is sold
|
|
What is by-product
Use low price by get rid of extra material in making the product
|
What is international pricing
Pricing that requires a lot of input
|
What is price lining
A limited number of prices for a specific group
|
What is time of purchase
Charge more at certain times due to demand
|
|
What is product design
Different pricing for different pricing styles
|
What is odd-even pricing
Psychological principle that has cost entered in odd/even
|
What is demand oriented-price
Determines the price range for a product defined by price floor and price ceiling
|
What is special event
Reduce price for an event
|
|
How is new product introduced
With skimming pricing or penetration pricing
|
What is prestige pricing
Higher price to suggest higher status
|
What is competition pricing
Ensures pricing is within the company's pricing policies
|
What is rebates and coupons
Partial refund or discount that is offered to customers
|
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