Persuasive appeal that uses a person's sense of right or wrong to persuade.

A particular attitude or way of considering a matter.

Initial argument points.

The woman ___________ started the argument. No one could prove it.

3 Persuasive Appeals

A persuasive appeal that uses emotions to persuade.

The reason or goal behind an author's work.

A contradiction in an argument.

Teenagers and parents often see things from very different ______________.

Quality of being dependable.

This appeal can be used to affect the audience, or can be used to make the speaker/author sound trustworthy.

The subject of a talk, a piece of writing, a person's thoughts, or an exhibition; a topic

Joe made his argument. Cindy disagreed and gave her _______________.

The students have a strong ___________ against the no electronics policy at school now.

The quality of a source being logically or factually sound.

Persuasive appeal that uses a person's sense of logical reasoning.

A writer needs to consider who is in their ________ before deciding how they are going to set the tone for their piece.

An exchange of diverging or opposite views

The Principal gave good ________________ against the student's argument that cell phones should be allowed back in school.

A body of facts or information to support your answer.

Persuasive appeal used in "Save the Animals" commercial campaign?

Attitude of a piece of writing/speech.

The reason why a person does something, especially if not obvious.

An opposing claim.

A quotation from or reference to a book, paper, or author, esp. in a scholarly work.