Services and Stakeholders Service with a Smile Wake up and smell the coffee Service Surround Sound Triangles, Squares and Circles
100
What are employees, customers and technology
Innovation in services usually requires involvement of this
100
What is number of late packages
This would be one FedEx KPI
100
What is Make your Bed!
To get ahead in life, school or customer service it may help to do this
100
What are 'servicescapes'
Marriott uses this to create distinctive environments
100
What is Customer-Oriented Service Delivery
Hiring, retaining, and developing the right people helps lead to this
200
What is all stakeholders
Co-Creative thinking in Customer Design needs this
200
What is responsiveness
This is part of the key to Zappos success
200
What is a waiting line strategy?
Distracting people waiting for their order at Dunkin Donuts is an example of this
200
What are Unique Customer Experiences
Apple stores use its stores to create this
200
What is the Services Marketing Triangle
Providers, Customers, Company social and external marketing all make up this
300
What is the line of visibility
Customers generally stay behind this critically important symbolic mark in service
300
What is adjusting to local customs/standards
Global customer service requires this
300
What is a good customer services stance
The Warrior or samurai sales position is an example of this
300
What is work cross-functionally
It's important to do this across Marketing, CS, Finance, HR, Employee Communications...
300
What is Integrated Marketing Communications (IMC)
Social, Paid, Owned and Earned (PESO) are part of this approach
400
What is Service Blueprint
This simple diagram is important in mapping out the service process and points of customer contact
400
What is false
True or false - Tipping etiquette is the same around the world
400
Who are co-creators
Customers who use technology to make their own travel arrangements or do their taxes are this
400
What are waterfalls and music
What can create soothing auditory experiences in shopping locations
400
What is well-balanced supply and demand
This leads to optimal capacity for a business
500
Who are students, instructors, users and administrators
If Kean IT wanted to develop a state-of-the art Wi-fi infrastructure, they would involve the following in a service blueprint development
500
What is false
True or False: It is necessary to maintain eye contact with people everywhere you go in the world in CS
500
What is Specific Behaviors and Actions (tough one!)
Customer-defined services standards require this
500
What is improve Customer Service Delivery
Employees on the front lines at Disney, Southwest and Starbucks help do this
500
What is Yield
Actual revenue divided by Potential Revenue results in thsi






Kean University Fall 2021 Services Marketing Final Exam Review

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