| Provisions | Cases | DTI |
|---|---|---|
|
Department of Health
With respect to food, drugs, cosmetics, devices and hazardous substances, who shall enforce the provisions of "Chapter VI Advertising and Sales Promotion"
|
Splenda
What brand misled their consumers to thinking that their product is “sugar without the calories”?
|
Article 112
What states the Special Advertising Requirements for the coverage of products stated in Rule I Section 1 of the DTI Admin Order No. 2?
|
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Claim
What is the verbal or print part of an ad that makes some claim of superiority for the product being advertised?
|
Kellogg's
What company claimed their product had "immune-boosting properties?"
|
Rule III
What rule tackles promotion of safe and proper use of products and services in advertisement in DTI Administrative Order No. 2?
|
|
30
If you are doubtful as to whether your advertisement violates the Act, the concerned department shall give its opinion and notify you within how many days?
|
Volkswagen
What company uses illegal emission defeat device?
|
Rule V
What rule tackles truth and accuracy in advertising in DTI Administrative Order No. 2?
|
|
Research result, scientific terms, statistics or quotations
What are the 4 types of needed data to back up special claims?
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Federal Trade Commission
Who was against Kellogg’s in the case and ordered them to stop any and al advertisements?
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Standard messages
Examples of these are statements found in tv ads of milk and cigarettes. What are they?
|
|
To induce directly or indirectly the purchase of products or services
What is the purpose of false, deceptive, or misleading advertisements?
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Conflict of interest
What conflict was there between Dr. Gautreau and the senior Vice President of marketing at sketchers?
|
Announcements of sponsorships off programs, concerts, game shows and similar activities, political, religious, and institutional advertisements presented solely or purely for purposes of public service, educations, or information, health, environment, the development of desirable values
What are exemptions for the coverage of the rules in DTI Admin Order No. 2?
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