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100
What is Psychographic?
Dividing the market segments based on social class, lifestyle, or personality characteristics.
200
What is attitude
A person’s enduring favourable or unfavourable cognitive evaluations, emotional feelings, and action tendencies toward some object or idea
300
What is family life cycle
The stages through which families might pass as they mature.
400
What is consumer market
All the individuals and households that buy or acquire goods and services for personal consumption
500
What is lyfstyle
A person’s pattern of living as expressed in his or her activities, interests, and opinions






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