What is Psychographic?

Dividing the market segments based on social class, lifestyle, or personality characteristics.

What is attitude

A person’s enduring favourable or unfavourable cognitive evaluations, emotional feelings, and action tendencies toward some object or idea

What is family life cycle

The stages through which families might pass as they mature.

What is consumer market

All the individuals and households that buy or acquire goods and services for personal consumption

What is lyfstyle

A person’s pattern of living as expressed in his or her activities, interests, and opinions