Marketing I Jeopardy Template

Basics	Fundamentals	Market Planning	Economics	Global
100 What are tangible items that have monetary value and satisfy needs and wants called? Goods	100 What is the percentage of the total sales volume generated by all companies that compete in a given market. Market Share	100 What is is the scanning of outside influences on an organization. This is typically includes four factors: political, economic, socio-cultural, and technological. PEST analysis	100 What are the resources that are comprised of land, labor, capital, and entrepreneurship? Factors of production	100 What are goods and services purchased from other countries? Imports
200 What Intangible items that have monetary value and satisfy your needs and wants? Services	200 What market consists of consumers who purchase goods and services for personal use? Consumer Market	200 What is the process of classifying people who form a given market into even smaller groups called? market segmentation	200 What is the difference between wants and needs and available resources called? Scarcity	200 What are goods and services sold to other countries? Exports
300 What is added value in economic terms is called? Utility	300 What are all people who share similar needs and wants and who have the ability to purchase a given product? Market	300 What refers to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education, and occupation? Demographics	300 What is it called when there is no government involvement in economic decisions.Individuals and companies own the means of production and businesses compete for consumers? Market Economy	300 What is the difference in value between exports and imports called? Balance of Trade
400 What involves changing raw materials into usable goods or putting parts together to make them more useful? Form utility	400 What is the group that is identified for a specific marketing program? Target Market	400 What is the money left after paying for basic living necessities such as food, shelter, and clothing? Discretionary	400 What is it called when a country’s government makes all economic decisions regarding what, how, and for whom goods and services will be produced and distributed? Command Economy	400 What is a limit in either the quantity or the monetary value of a product that may be imported? quota
500 What is having a product or service available at a certain time of year or a convenient time of day? Time utility	500 What is the term that includes four basic marketing strategies called the four Ps? Marketing Mix	500 What is the money left after taking out taxes? Disposable	500 What is it called when habits, traditions and rituals answer the basic questions of what, how,and for whom? Traditional Economy	500 What is a total ban on specific goods coming into and leaving a country? Embargo

Marketing I

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