4 p's Economy Selling Advertising channel mangment
100
What are the 4 P's
Product, Price, Place, Promotion
100
What is economy?
An organized way a nation provides for the wants and needs of it's people
100
what is personal selling?
person to person contact like a salesman.
100
What is advertising?
the activity or profession of producing advertisements for commercial products or services.
100
what is channel distribution.
the path a product takes to get to the customer.
200
What is Product?
The good/service provided
200
what is scarcity?
when a country doesn't have a lot of a resource.
200
what is telemarketing?
when company's call your phone to sell you something.
200
What is an advertising campaign?
a group of advertisements, commercials, and related promotional materials and activities to promote the plan of a company.
200
what are the two types of channles?
direct and indirect.
300
What is Price?
How much the consumer pays for product
300
What are factors of production?
Land, Labor, Capital, Entrepreneurship
300
name two goals of selling?
help customers be satisfied, create repeat business.
300
What is a headline?
the phrase or sentence that attracts the reader's attention to a product or service
300
what are the distribution intensifies?
intensive, selective, and exclusive.
400
What is Place?
The location(s) where the product is marketed/sold
400
what are the three types of economy?
traditional, market, and command.
400
what is consultative selling?
selling a solution to a customers problem.
400
What is an advertising agency?
independent businesses that specialize in developing ad campaigns and crafting the ads for clients.
400
what are the two channel markets?
industrial and consumer.
500
What is Promotion?
Advertising of the product
500
what is a command economy?
when the government controls every market.
500
what are the three product features?
basic, physical, and additional.
500
What are the 4 key elements of print advertisements?
Headline, Copy, illustrations, signature
500
what are intermediaries?
firms that help the company to promote, sell, and distribute its products to final buyers.






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