SWOT Price Porter's Five Forces Global marketing Types of goods
100
What is a value chain?
A business model that describes the full range of activities needed to create a product/service
100
What is price?
have a direct impact on the company's profitability
100
What is Porter's Five Forces?
A model for industry analysis
100
What are quotas?
a limit on imports
100
What is an inferior good?
good whose demand decreases when consumer income rises e.g. a supermarket's own coffee brand or a day out at theme park
200
What is PESTEL
An analysis of a company's macroenvironmental factors
200
What is cost-based pricing?
Design a good product - determine the costs of the product and thereby set price based on cost. This means the company has to convince buyers of product's value.
200
What is buyer power?
The impact that customers have on a producing company
200
What is industrialising economies?
In an industrializing economy, manufacturing accounts for 10–20 per cent of the country’s economy.
200
What is a complementary good?
goods which are used together e.g. koldskål and kammerjunker
300
What are the secondary activities?
Procurement, technology development, human resource management, firm infrastructure
300
What is competition-based pricing?
A pricing method that makes use of competitors' prices for the same or similar product as basis in setting a price
300
What are the forces?
Supplier power, Threat of new entrants, threat of substitutes, buyer power, degree of rivalry
300
What is the difference between global and international?
International: More than one country
Global: the entire world
300
What is a snob good?
A good where an increase in price encourages people to buy more
400
What are the primary activities?
Inbound logistics, operations, outbound logistics, marketing and sales, service
400
What is good-value pricing?
Offering just the right combination of quality and good service at a fair price
400
What is Concentration Ratio?
Measure of industry rivalry, that shows the market share of x amount of the largets firms
400
Which kinds of households do we find in industrialised nations?
In industrialised nations, you find a mix of:
Low-income households
Middle-income households
High-income households
400
What is a demerit good?
Goods where people may underestimate benefits of e.g. smoking, drugs
500
What is the purpose of the value chain?
Looking for ways to create as well as add more value to the company
500
What is customer-based pricing?
Setting a price based on buyers' perceptions of value rather than on the seller's cost
500
What is innovation?
The factor that Schumpeter and Porter views as the dynamism of the market
500
What are the three principle objectives for joint-venture?
Entering new markets
Reducing manufacturing costs
Developing & defusing technology
500
What is a free good?
A good with no opportunity cost






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