SWOT | Price | Porter's Five Forces | Global marketing | Types of goods |
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What is a value chain?
A business model that describes the full range of activities needed to create a product/service
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What is price?
have a direct impact on the company's profitability
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What is Porter's Five Forces?
A model for industry analysis
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What are quotas?
a limit on imports
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What is an inferior good?
good whose demand decreases when consumer income rises e.g. a supermarket's own coffee brand or a day out at theme park
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What is PESTEL
An analysis of a company's macroenvironmental factors
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What is cost-based pricing?
Design a good product - determine the costs of the product and thereby set price based on cost. This means the company has to convince buyers of product's value.
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What is buyer power?
The impact that customers have on a producing company
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What is industrialising economies?
In an industrializing economy, manufacturing accounts for 10–20 per cent of the country’s economy.
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What is a complementary good?
goods which are used together e.g. koldskål and kammerjunker
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What are the secondary activities?
Procurement, technology development, human resource management, firm infrastructure
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What is competition-based pricing?
A pricing method that makes use of competitors' prices for the same or similar product as basis in setting a price
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What are the forces?
Supplier power, Threat of new entrants, threat of substitutes, buyer power, degree of rivalry
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What is the difference between global and international?
International: More than one country
Global: the entire world |
What is a snob good?
A good where an increase in price encourages people to buy more
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What are the primary activities?
Inbound logistics, operations, outbound logistics, marketing and sales, service
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What is good-value pricing?
Offering just the right combination of quality and good service at a fair price
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What is Concentration Ratio?
Measure of industry rivalry, that shows the market share of x amount of the largets firms
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Which kinds of households do we find in industrialised nations?
In industrialised nations, you find a mix of:
Low-income households Middle-income households High-income households |
What is a demerit good?
Goods where people may underestimate benefits of e.g. smoking, drugs
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What is the purpose of the value chain?
Looking for ways to create as well as add more value to the company
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What is customer-based pricing?
Setting a price based on buyers' perceptions of value rather than on the seller's cost
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What is innovation?
The factor that Schumpeter and Porter views as the dynamism of the market
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What are the three principle objectives for joint-venture?
Entering new markets
Reducing manufacturing costs Developing & defusing technology |
What is a free good?
A good with no opportunity cost
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