In a 2006 study, people were shown different brands while their brains were hooked up to an MRI.3
Seeing the most well-known brands activated parts of the brain associated with which of the following? A) Reward
B) Positive emotions
C) Self-identity
D) All of the above.

What is the most profitable soda brand in the world?

Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following real products was not a market failure?
A) Life Savers soda
B) Greek yogurt
C) Pepsi A.M. (the breakfast cola)
D) Colgate brand frozen entrées.

In 2010, the Television Bureau of Canada launched an advertising campaign featuring broccoli, “the Miracle Food.”
Following the campaign, broccoli sales:
A) increased
B) decreased
C) stayed the same.

Name two food products that feature a cartoon character in their ads or on their packaging.

Placing candy and other tempting products at the cash register is designed to encourage spur-of-the-moment
purchases. This tactic is called:
A) Impulse marketing
B) Drip marketing
C) Niche marketing
D) Ambush marketing.

At what age do children become able to understand that the purpose of commercials is to persuade them to buy products?
A) Age 4
B) Age 6
C) Age 8
D) Age 10

Name two cartoon mascots that appear in ads for vegetables, fruits, or nuts.

What is the main reason companies sell sodas and other products in schools?