Brand Recognition Influence of Ads Advertising Tactics
100
What is Coca-Cola
What is the most profitable soda brand in the world?
100
What is "D" All of the Above
In a 2006 study, people were shown different brands while their brains were hooked up to an MRI.3
Seeing the most
well-known brands activated parts of the brain associated with which of the following?
A) Reward
B) Positive emotions
C) Self-identity
D) All of the above.
100
What is "B" Greek Yogurt
Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following real products was not a market failure?
A) Life Savers soda
B) Greek yogurt
C) Pepsi A.M. (the breakfast cola)
D) Colgate brand frozen entrées.
200
What is Frosted Flakes (Tony the Tiger), Cap’n Crunch (Cap’n), and Rice Krispies (Snap, Crackle, and Pop)
Name two food products that feature a cartoon character in their ads or on their packaging.
200
What is "A" increased
In 2010, the Television Bureau of Canada launched an advertising campaign featuring broccoli, “the Miracle Food.” Following the campaign, broccoli sales:
A) increased
B) decreased
C) stayed the same.
200
What is "A" Impulse Marketing
Placing candy and other tempting products at the cash register is designed to encourage spur-of-the-moment purchases. This tactic is called:
A) Impulse marketing
B) Drip marketing
C) Niche marketing
D) Ambush marketing.
300
What is The Jolly Green Giant, the Sun-Maid Raisins girl, the California Raisins, the Vlasic Stork (pickles), and Mr. Peanut
Name two cartoon mascots that appear in ads for vegetables, fruits, or nuts.
300
What is "C" Age 8
At what age do children become able to understand that the purpose of commercials is to persuade them to buy products?
A) Age 4
B) Age 6
C) Age 8
D) Age 10.
300
What is To Build Brand Loyalty
What is the main reason companies sell sodas and other products in schools?






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