Media Communication Media Vocabulary Media: Structure and Content
What is the world-wide-web for delivering information and services to individuals?
What is the Internet
What is the means of communication, such as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely?
What is Media
What is the diversified collection of technologies that is used to reach large audiences.
What is the Mass Media
A form of advertising with easy conditions of entry for publishers and editors, without differentiation between authenticity to reach consumers, business customers and prospects.
What is Print Media
This is known as the ability to access, analyze, evaluate, and create media.
What is to be Media Literate
This form of communications incorporates multiple forms of information content and processing
What is Multimedia
As compared with print media, these you have to tune-in to.
What is Broadcast Media
An approach which emphasizes the technological power of the media seeing it as a key driver of social change.
What is Media Determinism
They believe the media are the means by which the ideas of the ruling class maintain their dominance as the as the ruling ideas.
Who are Contemporary Marxists
In contrast to the ease of entry into publication for print media, the entry criteria for this media sector is more exacting and more expensive.
What is Electronic Media
They see the media as diverse and balanced by virtue of reflecting many different voices and interest and not changing society.
Who are Pluralists
This is known as the domination of one set of ideas over others.
What is Cultural Hegemony
Perhaps the easiest sector for entry and the easiest to operate in, at the lowest cost, because even a single individual with a computer and Internet connectivity can maintain a website or a blog.
What is Social Media
The first driving force of consumerism in a vast industry dedicated to the ‘power of persuasion’.
What is Advertising
What is a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
What is Ideology


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