Product Placement belongs to what media type?
A. Owned Media
B. Paid Media
C. Earned Media

Dove accidentally discovered that 80% of women came across negative chatter on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, that breaks down which body-related words people use the most and when negative chatter appears during the day.
According to Dove, women were inspired by their message.
#SpeakBeautiful was used more than 168,000 times
What is the most likely to be the media type that Dove has got in the campaign?
A. Owned
B. Paid
C. Earned

Which of the following is NOT the element contributing to becoming a good media planner?
A. A good comprehension of marketing
B. A rigor understanding of computer
C. The ability to make good judgments about media
D. A brilliant media production skill

Your boss asks you to devise a media plan for a new campaign in April. You don’t know where to start so you come to ask one of your colleagues, who advises you to think about which medium you should select first? Is your colleague right to give you that advice?
Yes or No?