The transmission of a message from a source to a receiver.

Ownership of different and numerous media companies concentrated in fewer and fewer hands.

The first book printed in the United States.

The first ten amendments in the US constitution.

Total number of issues of a magazine that are sold.

Communication between two or a few people.

The increase in ownership of media outlets by non-media companies.

Passed by England to recoup money for the French and Indian War in 1765. This made printing freely more difficult.

News gathering organization that provide content to members.

Designer catalogue produced to look like a consumer magazine.

A technology that carries messages to a large number of people.

Aiming broadcast programming at smaller, more demographically homogeneous audiences; also called niche marketing and targeting

Originated by Irwin and Erastus Beadle these inexpensive books of the 19th and 20th century were mostly about frontier and adventure stories.

Early 20th century journalism emphasizing sensational sex, crime, and disaster news.

A form of crusading journalism that primarily used magazines to agitate for change.

The idea that machines and their development drive economic and cultural change.

Product placement, brand entertainment, and payola are examples of this.

Possessing the ability to read but unwilling to do so.

Papers in different cities across the country owned by a single company.

This act helped magazines to spread by making it cheaper to mail them.

The ability to effectively and efficiently comprehend and utilize mass communication.

The erosion of traditional distinctions among media.

The sale of a book, its contents, even its characters to outside interests, such as filmmakers.

Media influence not only what we think but what we think about.

Ads that appear in magazines and take on the appearance of genuine editorial content.