Green & Yellow | Green & Yellow | Green & Yellow | Green & Yellow |
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Process of estimating future revenue by predicting the amount of product or services a sales unit will sell
SALES FORECASTING
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Is anything that alters the market where your company operates
TREND
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Is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
MARKET SEGMENTATION
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Is a segment of a larger market that has its own demands and preferences.
NICHE MARKET
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Refers to a large, undifferentiated market of consumers with widely varied backgrounds.
MASS MARKET
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The tendency for the estimated magnitude of a parameter, to deviate randomly from the true magnitude of that parameter, is independent of the effects of systematic biases.
RANDOM VARIATIONS
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Refers to a group of potential customers to whom a company wants to sell its products and services
TARGET MARKET
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Is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them.
MARKETING PLANNING
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It is a tool used in comparing consumer perception of the differences between products or brands.
PRODUCT POSITION MAP/PERCEPTION MAP
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Is the essence of what makes your product or service better than competitors.
UNIQUE SELLING POINT/POSITION (USP)
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Is a group of people who share one or more common characteristics, lumped together for marketing purposes
MARKET SEGMENT
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Is marketing to sell something to as many people as possible.
MASS MARKETING
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Is variation in a time series within one year that is repeated more or less regularly. May be caused by the temperature, rainfall, public holidays, cycles of seasons
SEASONAL VARIATIONS
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Is defined as channeling all marketing efforts towards one well-defined segment of the population.
NICHE MARKETING
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It is a combination of tools you can use to satisfy customers and meet company objectives
COORDINATED MARKETING MIX
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What does the Sorcerer's Stone do?
Bonus 1
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Refers to the recurrent variation in a time series which usually lasts for two or more years and is regular neither in amplitude nor in length.
CYCLICAL VARIATIONS
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Are factual descriptions of a customer or group of customers with similar characteristics such as demographics, purchasing behavior, location behavior, geography, and online behavior.
CONSUMER PROFILES
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Includes multiple areas of focus as part of a comprehensive marketing plan.
MARKETING MIX
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How did Harry get the scar on his forehead?
Bonus 2
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