Green & Yellow Green & Yellow Green & Yellow Green & Yellow
100
Process of estimating future revenue by predicting the amount of product or services a sales unit will sell
SALES FORECASTING
100
Is anything that alters the market where your company operates
TREND
100
Is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
MARKET SEGMENTATION
100
Is a segment of a larger market that has its own demands and preferences.
NICHE MARKET
200
Refers to a large, undifferentiated market of consumers with widely varied backgrounds.
MASS MARKET
200
The tendency for the estimated magnitude of a parameter, to deviate randomly from the true magnitude of that parameter, is independent of the effects of systematic biases.
RANDOM VARIATIONS
200
Refers to a group of potential customers to whom a company wants to sell its products and services
TARGET MARKET
200
Is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them.
MARKETING PLANNING
300
It is a tool used in comparing consumer perception of the differences between products or brands.
PRODUCT POSITION MAP/PERCEPTION MAP
300
Is the essence of what makes your product or service better than competitors.
UNIQUE SELLING POINT/POSITION (USP)
300
Is a group of people who share one or more common characteristics, lumped together for marketing purposes
MARKET SEGMENT
300
Is marketing to sell something to as many people as possible.
MASS MARKETING
400
Is variation in a time series within one year that is repeated more or less regularly. May be caused by the temperature, rainfall, public holidays, cycles of seasons
SEASONAL VARIATIONS
400
Is defined as channeling all marketing efforts towards one well-defined segment of the population.
NICHE MARKETING
400
It is a combination of tools you can use to satisfy customers and meet company objectives
COORDINATED MARKETING MIX
400
What does the Sorcerer's Stone do?
Bonus 1
500
Refers to the recurrent variation in a time series which usually lasts for two or more years and is regular neither in amplitude nor in length.
CYCLICAL VARIATIONS
500
Are factual descriptions of a customer or group of customers with similar characteristics such as demographics, purchasing behavior, location behavior, geography, and online behavior.
CONSUMER PROFILES
500
Includes multiple areas of focus as part of a comprehensive marketing plan.
MARKETING MIX
500
How did Harry get the scar on his forehead?
Bonus 2






Mkt vocabulary

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