| Getting Started | Time for the details | Objection Handling | Into the platform | Partners and Competitors |
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What is PO (Pee-ew)
When looking for past contract information this almost stinky sounding abbreviation may be a useful place to start.
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What are 8a ET - 10p ET?
Muck Rack’s in-platform chat is available through these hours.
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What is procurement?
Sending contract change requests or discount requests piecemeal is one way this team saves their company more money.
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What are Saved Searches?
This is one of the largest ways to save time for new users who have specific or complex topics that they’ll be referring to often.
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What is Meltwater?
This company with a glacial name is well known for trapping customers in automatic renewals.
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What is ‘Done’?
This emoji indicates that set up is done and signals Accounts Receivable to reach out to a new account.
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What is between 8-10a ET?
Our daily alerts arrive in a subscribers inbox at this time.
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What is off the shelf software?
Redlines beware, you can’t go there. This approach to our contracts is due to Muck Rack being one of these ‘off’ types of software.
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What is 13 months?
Building out a new report offers data going back this many months.
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What is Print?
Burrells Luce and News Exposure are specialized in this somewhat less popular form of media that Muck Rack does not cover.
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What is Account Assignments channel in Slack / Handoff Notes?
When looking for information on buyer roles, account admin, or goals of a newly joined account one would look here.
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What is Friday at 12p ET? (trainings that aren’t quite every week are Wednesday at 12p ET)
Our Customer Success Team offers a weekly training that takes place on this day and time.
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What are split payments or delayed payment terms?
This type of payment is one that makes CFOs (other than Robby, ha) rejoice, especially in trying times as it allows them to float additional cash in their coffers.
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What is pitching?
The ability to personalize outreach at scale makes this capability especially attractive to PR pros.
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What is “press release” or “news release”?
These magic words mean it’s time to suggest a BusinessWire referral.
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What is Newsletters?
Email Integration is preferred over DNS for setting up a user's email with this one area of the platform being the exception.
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What is 90 days?
Ideally renewal conversations will be had this many days before the contract end date.
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This sales technique is a great way to have users handle objections of senior decision makers and one reason to strive for multiple ‘roles’ to be on business reviews.
What is multi-threading?
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What is rich text?
This understated export option saves customers countless hours of copying and pasting as they build news round-ups for execs.
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What is a partnership with Muck Rack?
TalkWalker, SMG, and TVEyes all have this in common.
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What are - uploading Media Lists, weekly trainings, help center, chat features, dedicated AM, working to set up alerts, etc…?
There are several ways that we make the transition to Muck Rack quick and easy. Provide two examples.
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What are Media List uploads?
On average these will take 3 days, but you should always default to the specifics and allow Editorial to provide the the estimated completion date.
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What is auto-renew?
This provision sometimes raises alarm bells with attorneys worried about “getting stuck” at the end of a contract.
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What is journalist job changes?
This daily digest lets you know if your friend Bill got a new gig but didn’t update his LinkedIn profile yet.
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What is CoverageBook?
This smaller, niche company is well known in the industry for coverage reports - and only coverage reports.
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