0



BRAND ARCHITECTURE MERCHANDISE LIFE CYCLE Retail Strategy GENERAL
100
WHAT IS ON POINT
CAREER/DRESSY AESTHETIC
100
WHAT IS FLAGSHIP
PREFERRED NAME FOR .COM AND AND SHOULD BE THOUGHT OF FIRST WHEN DESIGNING & ASSORTING PRODUCT
100
WHAT IS THE BIG IDEAS MEETING
QUARTERLY CROSS FUNCTIONAL TREND MEETING
200
WHAT IS ALL DAY
CASUAL AESTHETIC
200
WHAT IS THE BRAND BOOK
DOCUMENT USED TO PROVIDE BRAND CLARITY, DETAIL BRAND ATTRIBUTES, COLOR THEORY ETC.
200
WHO IS THE ALL-IN- SHOPPING ENTHUSIAST
THIS CUSTOMER SHOPS OFTEN ENJOYS CELEBRATING HOLIDAYS AND IS OUR CUSTOMER FOCUS SEGMENT
300
WHAT IS CHILL
ATHLEISURE/LOUNGE
300
WHAT IS BRAND ARCHITECTURE
THE FRAMEWORK USED TO SEGMENT BRANDS BY LIFESTYLE AND PRICING TIERS
400
WHAT IS MOVE
ACTIVE/PERFOMANCE APPAREL
400
WHAT ARE KEY ITEMS
CLASSIFICATION DRIVERS THAT APPEAL BROADLY, DRIVE INCREMENTAL SALES AND PROFIT DOLLARS
400
WHO IS THE ENGAGED DISCERNING LOYALIST
THIS CUSTOMER SEGMENT GROUP RANKS QUALITY HIGH AND SHOPS AS NEEDED.
500
WHAT IS SHINE/CELEBRATE
SPECIAL OCCASION APPAREL/HOME
500
WHAT ARE PRODUCT, PRICE, PROMOTION,PRESENTATION & PLACE
THE FIVE P's OF THE PENNEY RETAIL STRATEGY ARE THE KEY ELEMENTS TO A SUCCESSFUL STRATEGY.
500
WHAT IS ZERO BASED BUDGETING
OUR NEW BUDGET PROCESS THAT ACCOUNTS FOR ONLY CRITICAL EXPENSE NEEDS, BUILT FROM THE BOTTOM UP.






PRODUCT DEVELOPMENT 2020

Press F11 for full screen mode




Edit | Download / Play Offline | Share