Definitions | Management Functions | Ethics in PR | Professional Associations |
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What are publics?
Groups of people with shared interests. (And organization's publics either have an effect on the organization, are affected by the organization, or both.
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What is transparency?
Deliberate attempt to make available all legally reasonable information for the purpose of enhancing the reasoning ability of publics; in research, openness in describing and explaining methods.
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What are #fails?
Damage control and spin
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What are codes of ethics designed to encourage?
Professionalism
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What is public relations?
Management of communication between an organization and its publics, or the strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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What is flaming?
Hostile communication among internet users.
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What are the three reasons for studying ethics?
You'll feel better about yourself, you'll be better at your job, and you'll be more important at work.
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What is a main argument against licensing public relations practitioners?
Not being allowed to speak on matters of public concern in an official capacity because you did not have a license; First Amendment violation
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What is the Managing Public Relations definition of public relations?
The management of communication between an organization and its public.
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What is integrated communication?
Communicating with publics consistently across organizational functions including public relations, advertising, marketing and customer service.
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What is the golden rule according to our textbook?
Do unto others as you would have them do unto you.
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What is the third criticism of codes of ethics?
Can be vague and lack internal consistency
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What is Cutlip and Center's definition of public relations?
The management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
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What is Page's proactive public relations?
Managing for tomorrow means building goodwill, avoiding business practices that will lead to unfavorable business conditions, and anticipating how pubics will respond to business decisions that will have negative consequences.
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What did ethicist and Arthur W. Page Society member Professor Shannon Bowen observe in her research?
Spotting ethical dilemmas is key to resolving issues before they become crises.
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Codes of ethics give you a much better idea of what with regard to the members of codes' organizations?
What members of these organizations do and what values they embrace.
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What is PRSA's crowdsourced definition of PRSA?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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What is distributed public relations?
The intentional practice of sharing public relations responsibilities among a broad cross section of an organization's members or employees, particularly in an online context.
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What are the six sources of competing duties, according to Seib and Fitzpatrick?
Yourself, your client, your employer, the profession, the media, and society.
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What is the third advantage of codes of ethics?
Practical and reputational advantages of knowing and working with established codes of ethics.
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