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Definitions Management Functions Ethics in PR Professional Associations
100
What are publics?
Groups of people with shared interests. (And organization's publics either have an effect on the organization, are affected by the organization, or both.
100
What is transparency?
Deliberate attempt to make available all legally reasonable information for the purpose of enhancing the reasoning ability of publics; in research, openness in describing and explaining methods.
100
What are #fails?
Damage control and spin
100
What are codes of ethics designed to encourage?
Professionalism
200
What is public relations?
Management of communication between an organization and its publics, or the strategic communication process that builds mutually beneficial relationships between organizations and their publics.
200
What is flaming?
Hostile communication among internet users.
200
What are the three reasons for studying ethics?
You'll feel better about yourself, you'll be better at your job, and you'll be more important at work.
200
What is a main argument against licensing public relations practitioners?
Not being allowed to speak on matters of public concern in an official capacity because you did not have a license; First Amendment violation
300
What is the Managing Public Relations definition of public relations?
The management of communication between an organization and its public.
300
What is integrated communication?
Communicating with publics consistently across organizational functions including public relations, advertising, marketing and customer service.
300
What is the golden rule according to our textbook?
Do unto others as you would have them do unto you.
300
What is the third criticism of codes of ethics?
Can be vague and lack internal consistency
400
What is Cutlip and Center's definition of public relations?
The management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
400
What is Page's proactive public relations?
Managing for tomorrow means building goodwill, avoiding business practices that will lead to unfavorable business conditions, and anticipating how pubics will respond to business decisions that will have negative consequences.
400
What did ethicist and Arthur W. Page Society member Professor Shannon Bowen observe in her research?
Spotting ethical dilemmas is key to resolving issues before they become crises.
400
Codes of ethics give you a much better idea of what with regard to the members of codes' organizations?
What members of these organizations do and what values they embrace.
500
What is PRSA's crowdsourced definition of PRSA?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
500
What is distributed public relations?
The intentional practice of sharing public relations responsibilities among a broad cross section of an organization's members or employees, particularly in an online context.
500
What are the six sources of competing duties, according to Seib and Fitzpatrick?
Yourself, your client, your employer, the profession, the media, and society.
500
What is the third advantage of codes of ethics?
Practical and reputational advantages of knowing and working with established codes of ethics.




PR--Chapter 1

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