| Winning an audience | Programme Mix | Promoting the output | Branding | Commissioning process |
|---|---|---|---|---|
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Broadcasting is about reaching _________.
Audience
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The metaphor “too many cooks in the kitchen” could be applied to which one of these three : cheap and fast, good and cheap, good and fast?
Good and fast
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How do specialists promote the programs?
through trailers
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What is the meaning of Ident?
a moving image or logo to represent a brand that is shown before a show, usually 30 seconds long.
|
the production department completes a detailed budget form for the programme or series if _______
the idea is accepted in principle,
|
|
commercial advertising is one of the few brands that ________one thing and ______ the other
Programme/advertisers
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If we work fast: what other two factors could be compromised?
Quality and Price
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in the example mentioned, what 3 selling points did the station air?
Author's back story, Romantic appeal, adventure
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what is a Continuity announcer?
someone who introduces the next programme on a radio or television station.
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The production department draws up a rough outline budget to ._______ and _______
covering cash costs / the utilisation of major in-house resources.
|
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What problems can arise from publically funded broadcasters?
it is difficult to justify their funding from public sources.
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Which genre would probably cause a TV company to go broke if they invest in it too much time and money? (Drama, Sports or Education?)
Education
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_________is the number of people who watch or listen, averaged over the duration of the program
Audience Rating
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The second annual meeting is about ........... months after the first
Six
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