| Winning an audience | Programme Mix | Promoting the output | Branding | Commissioning process |
|---|---|---|---|---|
|
Audiences
Broadcasting is about reaching _________.
|
Good and fast
The metaphor “too many cooks in the kitchen” could be applied to which one of these three : cheap and fast, good and cheap, good and fast?
|
through trailers
How do specialists promote the programs?
|
FALSE
Deciding whether to choose a continuity announcer or a graphical presentation is chosen based on what suits the channel (T/F)
|
Six
The second annual meeting is about ........... months after the first
|
|
Programme/advertisers
commercial advertising is one of the few brands that ________one thing and ______ the other
|
Quality and Price
If we work fast: what other two factors could be compromised?
|
Author's back story, Romantic appeal, adventure
in the example mentioned, what 3 selling points did the station air?
|
someone who introduces the next programme on a radio or television station.
what is a Continuity announcer?
|
the idea is accepted in principle,
the production department completes a detailed budget form for the programme or series if _______
|
|
it is difficult to justify their funding from public sources.
What problems can arise from publically funded broadcasters?
|
education
Which genre would probably cause a TV company to go broke if they invest in it too much time and money? (Drama, Sports or Education?)
|
Audience Rating
_________is the number of people who watch or listen, averaged over the duration of the program
|
a moving image or logo to represent a brand that is shown before a show, usually 30 seconds long.
What is the meaning of Ident?
|
The production department draws up a rough outline budget to _______ and _______
covering cash costs / the utilisation of major in-house resources.
|
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