1. Make request
2. Provide rational
3. Call to action
4. State goodwill

Good morning, everyone. I want to take a few moments to apologize. I made several unfair comments. I complained that you care too much about out clients than you do about our employees.
These statements were inaccurate and unfair. I am certain that you all care deeply about our employees. I hope we can discuss how to negotiate with our clients when we view their demands as unreasonable.
Jan

How long should it take to create a message?

1. State goal
2. Give step-by-step directions
3. State goodwill

Dear Sara,
I was so sorry to hear of John's passing this past week. Please accept my deepest sympathies to you at this time of personal loss.
Sara, please let me know if you need anything at all.
Wendy

What can an effective routine message do for you?

1. Make acknowledgement
2. Express regret
3. Take responsibility
4. Offer commitment
5. State goodwill

Dear Ana,
Can you provide a purchase authorization for statistical software for our three marketing analysts? During the past month the analysts and I have explored ways to improve the prediction and tracking of online ad campaigns. Ana, we are eager to make these purchases and allow the analyst team to begin using these tools.
Thanks,
Bryan

What is the writing process for a routine message?

1. Give thanks
2. Provide rationale
3. State goodwill

Hi Barry and John,
We have just added two new accounts: xx and zz. You two will form our lead creative team on these new accounts. Tentatively, I expect the following deadlines:
August 1: Concepts, August 15: Initial Presentation, August 30: Final Presentation. I would like to drop by and discuss priorities this upcoming week. Let me know what works best for you collectively.
I know you both will do great, Jan

How many words do have to state your primary message. (a range will suffice if correct)