The most common form of digital advertising. These ad units, which include static graphics, videos, and/or interactive rich media, are displayed on a web page or in an application.

A phrase included within an ad, or a graphic element such as a button, which invites the audience to take a certain action. Examples include phrases such as Click to Read More, Download Your Free eBook Now, or Click Here.

Text in an ad or text written to be delivered audibly.

The geographic area covered by the signal of a specific station.

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The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard.

Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it.

The total number of people who see your message

A commercial scheduled to run at a precise time, or a commercial scheduled to run within a specific program.

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The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way.

When launching a campaign, advertisers select a specific action or set of actions they want audiences to take. Each time a member of the audience takes this action, it is counted

The number of times an ad is served to the same consumer during a specific time period.

Announcement is read “live” on-air by a station personality.

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Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior, and past purchases.

Selecting audiences based on the type of content being displayed on a particular webpage.

Serving ads to people who have previously visited your website

The time segments into which a day is divided by for the purpose of selling advertising time.

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A vendor that connects advertisers to publishers. Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand.

Information stored on a website visitor’s browser. This tracks the visitor’s movement on the website and is used to remember the visitor’s behavior and preferences

The age group and make-up of the audience that you wish to receive your product or service message

The primary Radio ratings service.

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