A concept or design process that enables people with disabilities to interact with a product

This is a framework teams can use to organize opportunities

the tendency to remember the most recently presented information best

An approach that breaks software development down into smaller bits of user functionality and assigns them to two week cycles

The practice for increasing free traffic and visibility to a website or web page through search engine rankings

A clue that tell us what an element can do to us

The roles that make up the typical product trio that the author outlines in the book.

The tendency to pay more attention to information that fits our beliefs

This term refers to the essential set of features we can launch a product with to get the ball rolling

A link from another website that points to your website

A research method where we ask users to organize words into groups that make sense to them

Author of Continuous Discovery Habits.

Name this effect: users have a propensity to best remember the first and last items in a series.

Mistakes in software that can cause a product to glitch

This terms is the percentage of total visits that did not result in a secondary action on your site

A research method used to collect information about users over time

During the discovery process, we need to identify our hidden assumptions. This type of assumption is concerned with whether or not our solution will generate a return for our business.

Name this effect: the time it takes for users to make a decision increases as the number of choices offered increase.

Pieces of software that help different applications communicate with each other

This metric measures the time a website takes to show the user the largest content on the screen

An organizational tool made up of vertical and horizontal lines that help us arrange content on a screen

This terms describes engagement with a specific feature

Name this effect: when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

The process of testing parts of an application to ensure they’re working properly

This metrics measures the unexpected movement of web elements while the page is being rendered