Sell Products Services Jeopardy Template

APPLY PRODUCT KNOWLEGDE	Approach the Customer	Gather Information	Sell Benefits	Overcome Objection/Close a Sale
100 What is a 'product'? Product is said to be “the element of the marketing mix that is the good or service a company offers to its target market; often thought of as something having physical form.	100 What is selling? Selling is the art of matching product benefits with customer needs/desires.	100 What is used to gather information Questioning Skills Listening Techniques	100 What is the a benefit? Benefits answer the customer’s questions about what the product can do for them – they can be rational or emotional. Rational benefits come from the head. Emotional benefits come from the heart	100 What are the objections one would deal with as a sales rep/salon operator? Time Price Product
200 What is 'service'? Give examples Service, on the other hand, is “an activity or benefit that is intangible and does not take on a physical form	200 Greeting Approach is to the Browsing Customer as Service Approach is to the..... Hurried or Routine Customer	200 Explain the term 'feature', giving examples Features Tangible, measurable characteristics of a product: (see, smell, touch, hear or taste them) This includes brand, price and materials. Features often appear on the packaging or product information	200 What is a buying signal? A buying signal is something the customer says or does that would indicate they are ready to buy.
300 Where can we get product information? Product, Website, Trade Shows, Customers/Review, Staff, Manufacturer	300 What are the THREE (3) approaches that can be used with a customer? The “Greeting Approach” The “Merchandise Approach” The “Service Approach”	300 What type of questions should be used to gather information? Open-ended Closed ended Reflective questions	300 What would you say is the purpose a benefit? “Features tell, Benefits sell”	300 How do we overcome objections? Identifying and utilizing the appropriate problem solving techniques
400 What is the name of the organization that would need to certify products before you can place them on market? Bureau of Standards, Jamaica	400 Who do you use the merchandise approach with? Fixated customer	400 What is the purpose of reflective questioning? To show you have been listening. To clarify what you have heard. They are formulated by turning a statement the customer has made into a question.	400 Give an example of one product and one service you would offer at your salon Pedicure Manicure Nail Polish Massage Body Cream Foot Scrub	400 The signals are generally divided into THREE (3) groups, what are they? Questions posed by the customer The customer’s actions The customer’s reactions
500 What product information would we need to know to share with our customers? Characteristics of products/services Features and benefits of products/services Use and application of products/services Safety requirements of products Limitations	500 How do apply the greeting approach? Customer is browsing and has not shown any particular interest in any merchandise. Conversation should be opened in a friendly manner. Always use a smile, friendly expression and pleasant tone of voice. This should open the conversation and allow the customer to indicate their needs.	500 Share FIVE (5) steps to effective listening Stop what you are doing and give your full attention Let the customer do most of the talking Accept what the customer is saying Put yourself in the customer’s shoes. Understand the depth of feeling in emotive words.	500 What is the best day/time to promote a product/service? Weekend Saturday Sunday Monday Afternoon	500 What techniques can be used to close a sale? Direct Order Active Steps Alternative Difficulty Assumptive

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