ILM LEASING 101 AR/AP
100
What should your average contacts per prospect?
3
100
What do you do when someone walks in the door?
Stand Up and Smile - Greet them
100
How often should you be posting rents?
DAILY
200
How quickly should you respond to a lead in ILM?
ASAP
200
Do we still need to put a copy of the Drivers License in the file?
YES
300
What should always be open on your desktop?
ILM
300
What touring options do prospects have? And in what order?
In-person, virtual, self-guided
400
What within ILM can be utilized as a training tool?
CALL REVIEWS
400
Who is always right, even if we know they are sometimes wrong?
The resident
500
Does your communication outside of ILM with a prospect count?
Nope - it's like it never happened.
500
Can someone qualify for an apartment making less than three times the rent?
YES






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