| Vocabulary Defining | Vocabulary True or False |
|---|---|
|
The presentation of ideas or images in such a way as to reveal certain ideas or qualities and to conceal others.
Suggestion
|
True
Product Placement- The practice of integrating or embedding products in films, television programs, and other media in order to reach consumers.
|
|
Sensationalism
A method used to attract viewers by presenting more exciting stories over less exciting but perhaps more newsworthy one.
|
False
Gestalt Principle- If a message strikes us as incomplete, we will leave in the missing details empty.
|
|
An excerpt from a speech or report that is presented as summarizing but may actually distort the sentiments of the speaker or writer.
Sound Bite
|
True
Eye Tracking- Photographic technology to record exactly where a person is looking...visual display is given in order to create ads and websites that attract a target audience.
|
|
Framing
The deliberate or unconscious use of camera shots to influence audiences
|
True
Subliminal Persuasion- Information meant to affect people on an unconscious level
|
|
Spin
The use of language, particularly in politics and public relations, to create a biased, positive connotation for ideas, events, or policies that one favors, and a biased negative impression about ideas, events, or policies that one dislikes
|
False
Neuromarketing- Using surveys and books to determine consumers' external subconscious reactions to products and brand names in order to plan efficient marketing strategies.
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